As with most products, services, and other tech industry deliverables, there are two distinct elements. The first is the dream of the product — the Big Picture or the pitch, if you will. This is its raison d'etre, the solution to problem you may not have realized you had, some way to better enrich each and every one of our lives. Hulu Plus for Xbox 360, which launched today, is far from perfect — and far from being the first Hulu implementation outside the browser — but in joining Netflix, ESPN3, and of course a massive gaming library, this one set-top box has become the portal for almost everything I want on my TV. But then there's the other element of a product — the reality, the presentation. And it's in the execution that the app slightly stumbles.