iriver’s follow-up ereader to the Story (and its first US market offering) — the Story HD — features a newly redesigned piece of hardware, but you might not know that it's a 2011 product from a glance. The design is downright retro in some ways, featuring little goldish brown pill-shaped keys, a metal rocker navigation button, and a matching goldish brown rubberized back.

The software is incredibly simple and stark — this is one ereader you won’t be surfing the web on. Still, the market for readers is ever-expanding and there is room for all shapes and sizes. Read on for the full review below to see how the iriver Story HD stacks up against the ever-widening field of competition.