Can editors promote forum posts to the homepage?

A few days a go I was linked to a forum post on The Verge from somebody's Twitter post. I read what I had assumed was an official article due to the similarities between how the forum post was presented and how official posts are presented. I was surprised to find out though that the post was simply a well crafted article by a regular Verge forum member.

It got me thinking, is this similarity in design intentional with the idea being that Verge editors could promote well written articles to the homepage giving relatively unknown writers huge exposure?