$25 app card for new WP7 purchase

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via windowsteamblog.com

So I saw this on the Windows Team Blog today, and thought it'd make for good conversation.  A lot has been made of the strength of Apple's and Android's app ecosystems, and this strategy seems like a good way to mitigate some of those ecosystem switching costs.  Do you think this is enough to push curious customers into the WP7 fold?

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Buy a new Windows Phone, get $25 worth of apps