Apple rumours, what do you think about them?

Apple this, Apple that, Apple will launch a spaceship to space. All these rumours have been driving Apple down lately, I think rumours should not exist it just brings everything up and down and so on. Now are rumours good in a point for us? Yes, because we always have an idea how it could look like. Should companies sue people that launch false information, should a company shut down websites because they leak false stuff. Like Tim Cook said in a Q2 or Q3 call that the rumours are driving Apple down, if this continues does Apple has to change there techniques and launch what the people want. 

Leave a comment what you guys think?  Would love to hear if rumours are driving Apple crazy.