Welcome to The Verge Holiday Gift Guide 2011. Holiday shopping season officially begins on Black Friday, and since Thanksgiving is in our rear-view mirror, you're probably desperately hunting for the best gift ideas right about now. We're arranging our gift guide by price, because our scientists have discovered through months of testing that price is the criteria which most humans utilize to figure out what to buy friends, family, and co-workers. We've also tried to keep the recommendations to products relatively specific, so you don't have to sort through 20 different versions of one type of product to figure out which is best for you. Finally, we're making suggestions based on gear that we'd actually buy for ourselves, so you can be sure we mean it when we tell you to swipe your credit card.