Amazon's not talking specifics, but the company just issued a breathless press release calling Black Friday the "best ever for the Kindle family" while noting that the Kindle Fire has remained the "bestselling product across all of Amazon since its introduction 8 weeks ago," on September 28th.

Amazon, a company that never talks about exact Kindle sales figures, says that it sold "millions" of the new Kindle family even before Black Friday. And this past Friday, Amazon says it sold four times as many Kindles as it did on Black Friday 2010, "and last year was a great year."

The release does offer some context in lieu of actual numbers. Target, which also sells Apple's iPad, says that the Kindle Fire was the bestselling tablet in its stores on Black Friday. We'd say that's a pretty good start for an Android tablet given the platform's inability to overcome Apple's juggernaut on the category since the iPad redefined it in April of 2010.