RIMM Future: Apps in your Car??
Earlier this summer, Freescale Semiconductor and QNX Software Systems announced their strategic partnership for jointly developing embedded solutions, including in-vehicle digital instrument clusters that enable graphics deployment and updates across multiple vehicle lines. Andy and Paul discuss how their respective companies are addressing the challenges of developing automotive infotainment systems and describe how scalable platforms – particularly those based on multicore architectures – can simplify the design process.
It could be interesting to see if QNX/RIM can get a big car ecosystem built and utilizing BBX apps from phones/tablets. If they are the only provider that can get the full app ecosystem up and car hardware it will mean that they have a head start in a new and compelling market. There are a lot of cars that are sold worldwide and if integrated with the phones for internet access, it means penetration can occur quickly. Car systems are also a very difficult arena to penetrate as it has long lead cycles, but getting on platforms means you're there for at least 7-10 years and multiple models within a brand. At the end of the day, this could be a huge market for RIM on the hardware and app sales perspective. It also is a new market that developers would find attractive as people spend a lot of time in their vehicles. The only thing that could make it better is if RIM built an ad platform and sold in car ads.