Big Windows Phone in NYC

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The Windows Team Blog posted an article about a 6 foot Windows Phone that they constructed in New York City this morning.  Do you think this is the start to a bigger marketing push?  I'm too far away to see it in person, but the pictures of this thing look pretty sweet, and there seems to be a good deal of buzz on Twitter about it already.  I'd love to hear if anyone is able to see it in person and tell us if it is as impressive as it sounds.

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Windows Team Blog

#BigWindowsPhone