Will new twitter brand pages be available to everyone?

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I haven't read anything about what twitter's stance will be on their brand pages. I'm wondering if all users will be able to make use of the new design for their brands or if this will be a high level thing. The new design would be a great compliment to facebook pages for smaller brands, podcasts or podcast networks, and I'd love to use it for that reason. Any thoughts on whether or not we'll have access to it?