Pros:

- Beautiful design
- USB 3.0 & HDMI
- The extras inside the box
- Windows 7 natively (yup, I'm a guy that cannot stand Mac OS X)

Cons:

- Keyboard is among the worst I have ever used on a laptop
- Trackpad is decent after updates, but still not even close to Apple's
- The 256 SSD (SanDisk) model has very disappointing write speeds and received a well deserved 5.9 WEI
- Sharp corners on the palm rest

Scoring Breakdown:

Design 8 - It simply is an eye catcher. Doesn't receive a 10 because of the sharp corners

Keyboard 2 - It only received a 2 because it responds to firm button presses. This is a horrid keyboard

Touchpad 4 - Before the update, it was a 2. It's better than before, but still poor in my opinion

Display 7 - Not nearly as good as a MacBook Air, but not horrible.

Performance 9 - Incredible startup times. Awakens from sleep very quickly. Very smooth overall

Heat/Noise 10 - Purrs like a kitten

Battery Life 8 - Definitely lasts as long as advertised. No complaints

Software 10 - Well the OS is Windows 7, so that gets high marks already, but the only 'bloatware' included were ASUS utilities and Microsoft Essentials, both that are very usable. This is a rare PC that I opened up and used rather than re-installing the OS from scratch

Summary:

I wanted to love this laptop, but the keyboard was too much of an obstacle to overcome. I'm sticking with my MacBook Air till the 2nd Gen Ultrabooks with Ivy Bridge come out.