I love my Nook Simple Touch. I was originally planning on buying the Kindle Touch, but I had a friend tell me to at least check it out before committing to the Kindle. I used it and knew immediately that I wanted the Nook. The biggest reason I bought the Nook over the Kindle is the Nook has both the physical buttons and the touchscreen, while the Kindle Touch only has a touchscreen. I highly recommend the Nook; it is awesome!