Starbucks does $110m in mobile app revenue on 26 million payments

21

Starbucks today announced that it has processed some 26 million payments from its mobile apps since the beginning of the year, accounting for $110m in revenue. That's only a drop in the bucket compared to the $11.7b it did in revenue last year, but it still represents five percent of the total Starbucks card business for the year. Starbucks also sees this part of its business accelerating — six million mobile app transactions were processed in the last nine weeks, double the previous nine-week period. 

While plenty of banks and technology companies are hard at work on mobile payments, Starbucks' strategy of charging ahead by integrating its app onto the existing payment card system seems to be working — iPhone and Android users currently pay by just scanning barcodes, leaving the door open for a future upgrade to a more seamless transaction system.

Back to top ^
X
Log In Sign Up

forgot?
Log In Sign Up

Please choose a new Verge username and password

As part of the new Verge launch, prior users will need to choose a permanent username, along with a new password.

Your username will be used to login to Verge going forward.

I already have a Vox Media account!

Verify Vox Media account

Please login to your Vox Media account. This account will be linked to your previously existing Eater account.

Please choose a new Verge username and password

As part of the new Verge launch, prior MT authors will need to choose a new username and password.

Your username will be used to login to Verge going forward.

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.
Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.

tracking_pixel_5345_tracker