StumbleUpon's got a fresh look and new features in its second round as a startup — the site's rolling out a new logo, a new color scheme and layout, an integrated search engine, and "channels" for high-profile partners. The channels are basically curated areas which show content recommendations from a variety of websites, brands, and people, including Tom Hanks, Jim Carrey, ESPN, Adult Swim, Harvard University, and more than 200 others. Channels and search have not changed the basic formula, though — for those who don't know, StumbleUpon's eponymous functionality allows users to bounce between unexpected web content within areas of their interest.
StumbleUpon had an interesting ride last decade — it began as a web startup in 2001, was acquired by eBay in 2007, and then became a startup again after the product was bought back by its founders and other investors in 2009. The company claims that it receives 20 million users and over 1.2 billion "stumbles" per month, and this is the first major redesign it has undergone since it was created. Ten years might be a long time coming, but from what we've seen, it's a simple and pleasing new look that's a lot less cumbersome than content warehouses like Facebook and Digg.

There are 13 Comments. Add yours.
Am I missing it, or did we just have an entire article on StumbleUpon without a single link to said service?
Posted on Dec 06, 2011 | 10:36 AM EST reply Recommend Flag actions
That was a mistake — the link has been added!
Posted on Dec 06, 2011 | 10:47 AM EST reply Recommend (1) Flag actions
How dare you make us type 11 characters into an address bar MANUALLY with our hands! ELEVEN!
Posted on Dec 06, 2011 | 4:35 PM EST reply Recommend Flag actions
Yet, sadly, it’s still StumbleUpon.
Posted on Dec 06, 2011 | 10:37 AM EST reply Recommend (1) Flag actions
Sadly? Stumbleupon is the best thing on these here internets!
Posted on Dec 06, 2011 | 11:04 AM EST reply Recommend (2) Flag actions
No sir, you’re thinking of this.
Posted on Dec 06, 2011 | 4:38 PM EST reply Recommend Flag actions
Yeah a link would have been useful…
Posted on Dec 06, 2011 | 10:37 AM EST reply Recommend Flag actions
New ways to look for porn!
Posted on Dec 06, 2011 | 11:46 AM EST reply Recommend Flag actions
Ahh nice “channels”, going the Digg route…
Posted on Dec 06, 2011 | 1:34 PM EST reply Recommend Flag actions
StumbleUpon have always had channels, long before Digg.
Posted on Dec 06, 2011 | 1:48 PM EST reply Recommend Flag actions
very much liking the refresh. hope the ios app get the same facelift!
Posted on Dec 06, 2011 | 8:41 PM EST reply Recommend Flag actions
I like to urge designers to always ask themselves: Does this logo look like a penis?
Posted on Dec 06, 2011 | 9:00 PM EST reply Recommend Flag actions
This is really overdue. I am also too happy to be mad.
Posted on Dec 07, 2011 | 1:13 AM EST reply Recommend Flag actions
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