The raw power of our video game home consoles is falling behind the PC, but Sony says it doesn't have any plans to launch a new, full-sized PlayStation 4 at E3 2012. Sony's Kaz Hirai said the company won't be making any such announcements at the show, according to The Wall Street Journal. "Andy (House) is absolutely right in that we are not making any announcements at E3. I’ve always said a 10-year life cycle for PS3, and there is no reason to go away from that," he reportedly said, referencing an earlier denial by his colleague.

While we're pretty anxious to be blown away by some technological advancements (like hardware powerful enough to render games at a native 1080p), this sounds just like the company line. Sony's been saying that the PlayStation 3 would have a ten-year lifecycle since the console debuted back in 2006, and recently hinted that the PlayStation 4 might be later than Microsoft and Nintendo next-gen platforms. Of course, even if the PlayStation 3 reaches its tenth birthday on store shelves, that doesn't mean the PlayStation 4 might not overlap, and regardless, it wouldn't be smart for Sony to pre-announce a PS4 and risk cannibalizing sales of the PS3. We'll take Sony at its word, but we wouldn't be surprised if the company denies an announcement until the day it breaks the news.