Apple has delayed sales of the iPhone 4S at some of its stores in China after the launch crowds at Apple's flagship Sanlitun store in Beijing got more than a little rowdy. Police had reportedly told Apple not to open the store as scheduled due to the massive crowd, which then turned into something of a mob and threw eggs at the storefront. The New York Times put the crowd in context by noting that many of the people in the crowd were actually migrant workers who had been paid to go and wait to purchase the phone, so when the store didn't open they were not going to be paid. Police dispersed the crowd.
In a statement to AllThingsD, Apple said that it would be pausing sales for awhile in some stores, and reportedly the company sold out of the iPhone 4S very quickly in many stores in the area.
Unfortunately, we were unable to open our store at Sanlitun due to the large crowd, and to ensure the safety of our customers and employees, iPhone will not available in our retail stores in Beijing and Shanghai for the time being. Customers can still order iPhone through the Apple Online Store, or buy at China Unicom and other authorized resellers.
Image via M.I.C Gadget


There are 55 Comments. Add yours.
Must feel wonderful to have such a devoted fanbase.
Posted on Jan 13, 2012 | 11:05 AM EST via mobile reply Recommend (4) Flag actions
Who the hell takes eggs to a product launch?? Or do egg sellers roam freely in Chinese cities?!
Posted on Jan 13, 2012 | 2:22 PM EST reply Recommend (6) Flag actions
Its the chickens that freely roam the streets.
Posted on Jan 13, 2012 | 3:57 PM EST reply Recommend (4) Flag actions
I don’t get how it helps to close down locations so that the crowds at the remaining ones become even larger and unmanageable…
Posted on Jan 13, 2012 | 11:09 AM EST reply Recommend Flag actions
You don’t see the wisdom of not letting an angry mob into a fully stocked and employed(human employees) high end electronics boutique? Oh.
Posted on Jan 13, 2012 | 12:08 PM EST reply Recommend (18) Flag actions
easy, if you open the gates, the crowd becomes uncontrollable, people would have pushed from the very end of the crowd, just to reach the entrance. people at front can’t hold up to the pressure – a mass panic will eventually follow.
we witnessed these tragic circumstances over here in germany during the love parade (a techno party) almost 30 people died!
maybe an unpopular but very wise decision
Posted on Jan 13, 2012 | 12:11 PM EST reply Recommend (3) Flag actions
There is no remaining ones.
Posted on Jan 13, 2012 | 12:12 PM EST reply Recommend Flag actions
I hope they don’t all jump up and down in frustration! :-/
Posted on Jan 13, 2012 | 11:11 AM EST reply Recommend (3) Flag actions
Ah yes – resonance… :D
Posted on Jan 13, 2012 | 3:23 PM EST reply Recommend Flag actions
why not launch online only until the demand has died down?
Posted on Jan 13, 2012 | 11:16 AM EST reply Recommend Flag actions
They tried but not successful. Resellers are using robots/scripts to scan apple store website and as soon as the phone is available for sale they are automatically checked out.
Posted on Jan 13, 2012 | 12:14 PM EST reply Recommend (1) Flag actions
Most of these people in this crowd were re sellers trying to earn a profit off of the people who actually want to use the phone. They suck!!
Posted on Jan 13, 2012 | 11:20 AM EST reply Recommend (1) Flag actions
yeah re-Sellers are just awful, trying to profit by buying it then then adding on a profit…
Hang on, thats what the gas station does, MY GOD! everyone is doing it!
Posted on Jan 13, 2012 | 12:02 PM EST reply Recommend (4) Flag actions
spoken like a true reseller.
Posted on Jan 13, 2012 | 12:47 PM EST reply Recommend (1) Flag actions
wtf does that even mean?
Posted on Jan 13, 2012 | 1:15 PM EST reply Recommend Flag actions
The difference is that the gas station is providing a service by making their product more easily accessible. They aren’t reducing the supply of gas by reselling it to you. People reselling the iPhone 4S, on the other hand, are capitalizing on the ability to make the product less accessible than it already is.
Posted on Jan 13, 2012 | 1:40 PM EST reply Recommend (2) Flag actions
The difference is a regular person can’t pull into a refinery and pump his own gas. The gas station is part of the supply chain. Resellers buy up product so that the regular person now has to go to the reseller who’s more than happy to offer the product at an inflated price.
Posted on Jan 14, 2012 | 9:27 AM EST reply Recommend Flag actions
Yes, these egg-throwing crowd is largely scalpers – basically a bunch of low-lifes hired by even worse lowlifes.
Posted on Jan 14, 2012 | 7:54 PM EST reply Recommend Flag actions
Where are the Samsung guys, promoting the Galaxy SII ?
Posted on Jan 13, 2012 | 11:22 AM EST reply Recommend (5) Flag actions
pissed off they didn’t get a spot closer to the front of the line
(joking)
Posted on Jan 13, 2012 | 11:27 AM EST reply Recommend (7) Flag actions
This scene reminds me of the tired old cliche in movies where someone gets pelted with rotten tomatoes. Why were the people carrying around rotten tomatoes…or eggs??? I guess everybody brought breakfast with them?
Posted on Jan 13, 2012 | 11:28 AM EST reply Recommend Flag actions
+ Who the hell brings eggs with them to a phone launch?!
Posted on Jan 13, 2012 | 12:51 PM EST reply Recommend (2) Flag actions
It’s china. Fresh eggs were probably being sold by a street vendor nearby. The Apple employees are lucky someone didn’t decide to buy some skinned animal like duck or something and start throwing those (also available fresh on the street). Of course, meat is much more valuable (and tasty!) and these were reportedly “migrant workers”.
Posted on Jan 13, 2012 | 1:45 PM EST reply Recommend Flag actions
And that ladies and gentlemen, is why you don’t launch a product right before Chinese New Year. It’s like Black Friday and Christmas all over again!
(Also, this makes the Hong Kong caging up of customers in line feel very moderate in terms of crowd control)
Posted on Jan 13, 2012 | 11:29 AM EST reply Recommend Flag actions
But remember, Android is “winning”.
Posted on Jan 13, 2012 | 11:31 AM EST reply Recommend (7) Flag actions
This has nothing to do with Android. This is about the Chinese people wanting a piece of western status.
Posted on Jan 13, 2012 | 11:41 AM EST reply Recommend (8) Flag actions
Or Chinese re sellers wanting to sell the thing for ridiculous amounts.
Posted on Jan 13, 2012 | 11:54 AM EST reply Recommend (4) Flag actions
Rumors is each phone will be added approximately $100-150 on top of its original price, depending on the market at the time of the transaction. The cost to hire one to stay on the line to get the phone is only $20-40 for two phones(id is required to buy iphone and each id is allowed to buy two phones).
Posted on Jan 13, 2012 | 12:17 PM EST reply Recommend (2) Flag actions
Exactly, I had friend who worked in Japan for 2 years, anything Western is considered God status out in Asia.
Posted on Jan 13, 2012 | 12:46 PM EST reply Recommend Flag actions
Hmmm … Android is not western?
Posted on Jan 13, 2012 | 12:56 PM EST reply Recommend Flag actions
Nope – it’s Alien :)
Posted on Jan 13, 2012 | 3:24 PM EST reply Recommend Flag actions
Android phones are not a Western cultural icon in the way the iPhone is.
Plus the best Android phones are made by Asian OEMs like Samsung, HTC, LG, Sony
Posted on Jan 13, 2012 | 3:32 PM EST reply Recommend (1) Flag actions
Sure that any of Apple’’s competitors would love to have this problem.
Posted on Jan 13, 2012 | 11:32 AM EST reply Recommend (5) Flag actions
This has become crazy again, A girl in Sichuan has offered her virginity for anyone who would offer her an iphone 4S. A girl whose father refuse to buy it, went to offer one of her organ for 20K rmb to buy the iphone.
Actually the reseller CJneo01 is referring to are not the majority of the crowd. People (expats and chinese) are so used to the delivery service (10 RMB for a course) that a lot of mingong were paid to spend the night outside, buy and deliver the products.
Last year, a reseller got almost killed by the crowd. The Apple fans couldn’t stand anymore the presence of the guy trying to make money on reselling the iphone 4, and they beat him hard….
It’s tough to be a consumer in China ;)
Posted on Jan 13, 2012 | 11:50 AM EST reply Recommend (4) Flag actions
All this fuss over a minor upgrade to last years model? There are some pretty awesome feature packed phones made in China, it sucks that marketing trumps merit without fail.
Posted on Jan 13, 2012 | 12:06 PM EST reply Recommend (2) Flag actions
’cause holding an android or anything else make you looks like a troll if not a nerd
Posted on Jan 13, 2012 | 12:11 PM EST reply Recommend Flag actions
Who looks like a troll?!? You. Oh, and brandon
Posted on Jan 13, 2012 | 12:23 PM EST reply Recommend Flag actions
hey look you and iPhone, you look just like my tweener niece and my Grandmother.
Man you look so cool
Posted on Jan 13, 2012 | 12:48 PM EST reply Recommend Flag actions
Sorry. It was not clear. I was talking about in China
Posted on Jan 13, 2012 | 1:21 PM EST reply Recommend Flag actions
The best phone became better. Get over it.
Posted on Jan 13, 2012 | 1:27 PM EST reply Recommend (1) Flag actions
Hum, the iPhone is made in China
Posted on Jan 13, 2012 | 1:36 PM EST reply Recommend Flag actions
What marketing? No seriously, what marketing? Also, in what way does the iPhone 4S not have “merit”? You could have asked yourself these questions before posting, but now you’re forcing me to ask them. That’s a shame.
Posted on Jan 13, 2012 | 6:23 PM EST reply Recommend (1) Flag actions
IMMA RUN TO THE STORE AND GRAB THAT 4S AND RUN BACK TO MY FACTORY AND COPY IT !!
Posted on Jan 13, 2012 | 12:11 PM EST reply Recommend Flag actions
you work for Samsung? :)
Posted on Jan 13, 2012 | 12:58 PM EST reply Recommend (4) Flag actions
did some of those people bring those eggs with throwing them in mind?? I mean how did the eggs just suddenly appear there??! Weird ass people, I swear.
Posted on Jan 13, 2012 | 12:53 PM EST reply Recommend Flag actions
(a comment below)
ArseneKarl says:
For the people wondering about the eggs.
There is an underground supermarket 50 feet away from Sanlitun Apple Store IIRC.
Posted on Jan 13, 2012 | 1:36 PM EST reply Recommend (1) Flag actions
For the people wondering about the eggs.
There is an underground supermarket 50 feet away from Sanlitun Apple Store IIRC.
Posted on Jan 13, 2012 | 1:00 PM EST reply Recommend Flag actions
I’ve always admired the Chinese’s ethics, as far as philosophical insight, but their business ethics need some serious work. This is just pathetic.. You’d never see this is the US.
Posted on Jan 13, 2012 | 1:43 PM EST reply Recommend Flag actions
People also need to understand that an orderly queue is almost unheard of in China. Unless there were metal barricades set person-width apart with security every few feet, it was always going to be chaos.
And there have been scalpers selling 4s’s outside this store for weeks. Super heavily marked up, but the 4s has been here for a while. At least the boxes, anyway.
Posted on Jan 13, 2012 | 2:03 PM EST reply Recommend Flag actions
I can’t understand this, maybe because I don’t live in a country that overpopulated but it seems like they have little concern with others in a public environment. It seems ridiculously cut throat in that country.
Posted on Jan 13, 2012 | 2:42 PM EST reply Recommend Flag actions
You’ve never stood inline for hours for a concert and by the time you get to the front, it’s either sold out or there’s just nosebleed seats left? Where do you think is buying up all the tickets?. Same thing goes for online ticket sales.
Posted on Jan 14, 2012 | 9:37 AM EST reply Recommend Flag actions
what about the lady in the U.S. That pepper sprayed people on Black Friday so that she could grab XBox games?
Posted on Jan 14, 2012 | 9:39 AM EST reply Recommend Flag actions
Pathetic hipsters standing in line. Must not have seen the Sammy ad pointing out for their shallowness.
Posted on Jan 13, 2012 | 2:00 PM EST reply Recommend Flag actions
You mean the Sammy ad that points out how nobody lines up for their products?
Posted on Jan 13, 2012 | 6:24 PM EST reply Recommend (1) Flag actions
This is sad on so many levels.
Posted on Jan 13, 2012 | 2:07 PM EST reply Recommend Flag actions
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