CES from the perspective of a Eureka Park company

Posted by wackyanimation on January 15, 2012 02:54 pm 1

So I had seen an article about Eureka Park and how it "sucked" because of what little traffic there was. Sorry to hear that for some of you other guys, but honestly I find that it was only for the better. A vast majority of the people that showed up at my company's booth had an interest in us. Meaning to say we did not have to "waste time" pitching to people that would not matter as much to us as a start-up company. We got the three things that we were looking for (Investors, customers and press) showing up at our booth as a MAJORITY, which is all we could ask for. Obviously my companies needs are going to be different then others, but I'm not sure what that negative talk is about.

Pros

- Very cost effective, fraction of what it would other wise have been priced.

- The Venetian, there were enough other big names and keynotes going on at the Venetian that made it not feel like an after thought. People had reasons to travel to the Venetian, and thus, to Eureka Park.

Cons

- Internet, cost more then the booth, and did not find out about it until after we arrived. We tethered, but its the principal that matters. If they could raise the price of the booth as a bundle deal that would have been fine.

- Power, fairly cheap for us to throw in once we found out it was not included, but similar story to the internet

- Las Vegas has no humility. We had to drink a ridiculous amount of water to compensate the slightly sore throats, and on the third day completely lost my voice at the end of the day. They could do with using a humidifier, although I realize the Vegas locals are used to the lack of humidity anyway.

How did the days pan out?

Each day had a bit of everything, but I did notice a huge difference in certain types of people that showed up at different days.

The first day was a rush of primarily investors, which makes sense. Startups are what they want to invest in. Sadly this also means we were not ready to optimally give the pitch as was the case after repeating ourselves for a few more hours.

The second day was a bit more press, thrown in with more investors.

The third day was ridiculous. All the bigger named companies came in, which was great timing as at this point the pitch was down solid. There also seemed to be a large amount of press this day as well.

The fourth day everyone was anxious to leave it seemed, and the visitors attempted to rush through all the booths they had missed.

Final Thought

This was an important moment in our companies growth. Our mission was to find investors, and to find options for customers to narrow down on a verticale market, both of which we were surprised at the amount of support received.

So to other Eureka Park guys, what were your goals, and how did it pan out?