Sitting on the floor of the Guggenheim Museum just following a big Apple event gives you a little time to think. And there was plenty of food for thought here.
The company today began its official upending of the textbook market by launching a suite of new software, including iBooks 2 for iPad and iPhone, iBooks Author, and a new version of iTunes U.
Apple also announced partnerships with major textbook publishers including Houghton Mifflin, Pearson, and McGraw Hill. Those three companies account for 90-percent of textbook production, according to Apple vice president Phil Schiller.
The new tools are impressive to say the least, particularly the new iBooks Author which will let just about anyone create a book and get it into the iBookstore. Think of it as a mash-up of HyperCard, Pages, and Keynote. One might wonder how the approval process will work considering not everyone is going to produce classroom-ready materials for the iBookstore, and we've been told that Apple will review material before it gets into reader's hands. Current publisher partners will have to stay within state guidelines, and Apple will not be part of that process.
But there was one thing missing from today's announcement. While Apple touted 1.5m iPads currently in classrooms, it made no mention of how it would go about getting hardware to the rest of the high school and college students who don't have access to the gear required to utilize all these flashy new learning tools.
The company had no announcements to make (and that sentiment didn't change when I pressed reps for comment), but it will be an interesting question to see answered in the coming months. If Apple wants school districts to buy an iPad for every student, it's going to take more than just a great presentation. When we spoke to Phil Schiller, he told us that he thinks the numbers work out favorably for school districts if you weigh the costs of textbooks and classroom computers against iBooks content and iPads. "It's affordable for schools," was the message.
The company did tell us that it works with districts to lease iPads on a four-year schedule — so that will potentially ease the strain on budgets.
Of course, if rumors that the current iPad 2 will sit alongside the obviously-forthcoming iPad 3 are accurate, then it's possible we'll see a price cut that makes iPads in the classroom (and in the hands of students) a more realistic future for some of the less affluent.

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Apple has been cutting deals in education for over a decade now, I’m sure new deals are not far off.
Posted on Jan 19, 2012 | 12:12 PM EST reply Recommend (15) Flag actions
Yeah and none of those deals ever warranted a public announcement. I think Apple will do deals behind the scenes, that’s what their education sales department is for. I’m not sure why anyone would expect a public programme.
There was a great article about how they’re going about selling iPads to hospitals, same thing there, individual deals, no public programme.
Posted on Jan 19, 2012 | 12:21 PM EST reply Recommend (13) Flag actions
The aforementioned article on iPad use in hospitals.
Posted on Jan 19, 2012 | 12:52 PM EST reply Recommend (3) Flag actions
Agreed, in most states, decisions like what computers or textbooks to buy occur at the hyper local level.
Posted on Jan 19, 2012 | 2:36 PM EST reply Recommend Flag actions
Most schools have trouble replacing a classroom set of books (at around $50-60 per book) more than every few years. I don’t see how this could possibly work on a large scale, considering a) iPads cost ten times as much as a book, b) iPads are 10,000 times more fragile than a book, and c) the schools still have to BUY the books (they are just a bit cheaper, about 1/3-1/4 the price).
Neat idea, but I just don’t see how this works out realistically, especially when school budgets are already being slashed.
Posted on Jan 19, 2012 | 12:46 PM EST reply Recommend (3) Flag actions
I think the numbers work out better for College students because I paid over $100 each for used textbooks when I was in college. $400+ a semester. I would have gladly welcomed an iPad and $15 textbooks.
As for K12, I think it is a different numbers game. The leasing option makes more sense, and if schools get volume discounts on books or at least can keep Algebra I with each 6th grade class it sounds a lot more reasonable. Transitioning is still difficult but if they can produce better students with better grades and higher scores then they’ll get more money.
Posted on Jan 19, 2012 | 1:02 PM EST reply Recommend (3) Flag actions
Yeah but I just don’t see them selling me my $200+ textbooks for only $15 sadly and then if they price them to high it will be more expensive as you can’t sell them back. Have you seen the price of eBook rentals these companies push? They are usually like $60 for 120-180 rental.
Posted on Jan 19, 2012 | 1:06 PM EST reply Recommend (2) Flag actions
I think the publishers did the math, and figured out they can charge less if they get to eliminate the used textbook market.
Posted on Jan 19, 2012 | 1:11 PM EST reply Recommend (5) Flag actions
I’m also guessing that Apple made a very compelling case on how they would disrupt the textbook market with or without the publishers. This event was scheduled earlier but was pushed back. Just seeing all the major publishers on board at once shows the amount of influence Apple had on them. Apple talked mainly about college textbooks, which seems about right. It seems that the best route for K-12 would be to offer iBook versions along with their standard text books, and allow school districts to evaluate the costs vs benefits of each route. K-12 will take a lot of time, but college is easy since the students pay for the books directly anyways.
Posted on Jan 19, 2012 | 2:12 PM EST reply Recommend Flag actions
oops, they talked about highschool as well =/
Posted on Jan 19, 2012 | 2:13 PM EST reply Recommend Flag actions
Plus kids don’t take care of things they don’t own. All it takes is one drop of the iPad 2 and boom goes the dynamite. How are schools expected to replace up to 50% or more of these every year due to theft (kids will get jumped for their iPad) and breaking? Maybe if Apple creates a bulletproof armored version but I wouldn’t trust a k-12 student with one to last an entire year.
Posted on Jan 19, 2012 | 1:42 PM EST reply Recommend (1) Flag actions
A lot of high schools (and even some middle schools) are moving to a model where the students (i.e., their parents) buys the laptop themselves… but the price of the laptop is subsidized to some degree by the school district. This happens through volume purchasing agreements and districts kicking in some cash. And after four years, when the student graduates, the laptop goes with the student.
This shared ownership gives the student an incentive to take care of his or her laptop, and replacement/repair costs can either be shared or borne entirely by the student (not sure which is more common).
Believe it or not, schools have been rolling out technology to students for a couple of decades now. Not sure how effective that technology has been for educational goals, but a lot of this logistical stuff has been worked out.
Posted on Jan 19, 2012 | 1:52 PM EST reply Recommend (3) Flag actions
I understand that but many families cannot afford to buy each of their kids a computer/tablet that will need replacing every 1-2 years. For upper middle class areas that’s not a big problem but the majority of students are far from that level. If Apple maps out a plan to assist kids in lower income households/distrcts that would ease a lot of my skepticism.
That said I should note I think the “idea” is wonderful and I’m jealous that I didn’t grow up in an ipad world. I could have saved myself $5k in textbooks I used once and couldn’t sell because they made a new edition.
Posted on Jan 19, 2012 | 2:48 PM EST reply Recommend (2) Flag actions
I agree with you, and within education circles, there is a lot of debate about the digital divide. A couple of years ago I worked in a fairly affluent school district, and there was some hot debate going on whether it was okay to assign homework that required home-access to a computer. While 99% of our student population had a computer at home, there were some students who did not.
People are asking and working on these questions. I think if the U.S. government had just announced that school districts were to standardize on iPads, I think the outcry about open-standards, cost, and effectiveness is completely justified.
But Apple is a business offering a solution to districts that are already investing lots of money in technology (including districts where the free and reduced lunch population is 90+%). Apple is simply trying to get a slice of that pie. It is up to our local policymakers to decide if they want to jump onto this bandwagon. It’s no different than Google offering google docs, Microsoft offering Office, or some educational company offering some grade book or school management software. It’s the policymakers who need to worry about cost and lock-in… not the businesses.
Posted on Jan 19, 2012 | 3:02 PM EST reply Recommend (1) Flag actions
Cmon now, lets remove issues of class from this, I live in New Zealand, admittedly shown to be “one of the best” countries for education rates – we sure as hell wouldnt think that!
A local “bad” school in my city, just a few kilometres away (you guys think in “Freedom Units” though right? Half the problem with your nations math competency I bet! JK) has given out iPads to all students. This comes after a trial between different devices, where the iPad handily won out.
http://www.stuff.co.nz/southland-times/news/4070984/School-trialling-portable-devices-to-augment-students-learning
Its not a matter of price, surely the best option is a lease deal, where students get X amount of data per month included with the device cost, for say, 5 dollars a week, 20 dollars a month or something.
The solution is NOT “oh, its TOOOOOO HAAAAARRRRRRD for America!”, to stay with ancient books (literally!), make this shit work!
“We choose to go to the moon. We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard, because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one which we intend to win, and the others, too.”
http://er.jsc.nasa.gov/seh/ricetalk.htm
For chrissakes, catch up, or at least try.
Posted on Jan 20, 2012 | 5:12 AM EST reply Recommend (1) Flag actions
But if the student owns the device they will take it, and the book on the device with them each year. So that means the school will have to get new ebooks every year.
I didn’t watch or read any of the event. So I don’t know if the books are stored in the cloud and they just get access when they need it.
Posted on Jan 19, 2012 | 7:38 PM EST via mobile reply Recommend (1) Flag actions
“All it takes is one drop of the iPad 2 and boom goes the dynamite.”
Okay.. people in general are careless with other people’s stuff.
So students don’t/shouldn’t have iPhones? Kids don’t have laptops? Huh?
Posted on Jan 19, 2012 | 6:03 PM EST reply Recommend (3) Flag actions
School districts have a budget for textbooks and a budget for computers. Most districts already have budgets that plan to replace computers on a 5-6 year upgrade cycle. Yes, those budgets are being hammered right now, but if you are going to use computers in schools, you need to make this work.
I think Apple is planning on iPads eating into those computer upgrade budgets. This business model doesn’t work if school districts need to buy iPads on top of the computers they are already planning to purchase. It only works if they are buying iPads instead of some of the computers they are already planning to purchase. Whether this pans out… who knows? But I’m sure that Apple has put a lot of thought into this.
Posted on Jan 19, 2012 | 1:45 PM EST reply Recommend Flag actions
K12 districts don’t buy computers for each child. My daughter’s school has a half-dozen laptops on a cart that get shared between classes (they get excited for the Computers on Wheels). Apple envisions that they would start buying a $500 iPad for each student? In my district, that would be $25 million.
My son’s middle school issued each student a laptop, and conceivably they could swap that program for iPads, but (1) the Dell PCs at volume were almost certainly cheaper than iPads would be, (2) the PCs are far more versatile than an iPad is, and (3) the breakage rate, despite being more durable than an iPad, has been very high.
Posted on Jan 19, 2012 | 2:05 PM EST reply Recommend (1) Flag actions
I think that Apple is trying to position the iPad so that districts will buy iPads instead of laptops. I agree with most commenters who say that buying iPads on top of laptops is a tough sell. Will Apple be able to convince districts to move in that direction? I don’t know. Right now, laptops have a lot of benefits, but tablet computing is advancing pretty rapidly.
I would imagine that iPads are much more durable. I think that Apple will have to launch a lower cost version of iPads for education. But iPads have a huge advantage in battery life. My former district used laptop carts as well, but the laptop batteries couldn’t last for more than half the school day… and trying to recharge laptops between classes was crazy. In the end, most teachers at my school chose not to use the laptop carts in most scenarios because they couldn’t count on them for an entire day… so the laptops that the district had purchased at $300 a pop sat unused over 50% of the time.
In general, we can’t expect teachers to use technology in their classrooms if they can’t depend on it and have to spend significant resources on trouble shooting.
Posted on Jan 19, 2012 | 2:35 PM EST reply Recommend Flag actions
“I think that Apple is trying to position the iPad so that districts will buy iPads instead of laptops. "
Um. Kreskin? Apple has pretty clearly been positioning the iPad as the ultimate laptop replacement for 90% of consumers… for some time now. Let MS have the Bank Teller market.
Posted on Jan 19, 2012 | 6:04 PM EST reply Recommend (1) Flag actions
This wasnt true well over a year ago with a local school in my city, Invercargill, bottom of New Zealand, population 50,000, and this is a ROUGH school too.
http://www.stuff.co.nz/southland-times/news/4070984/School-trialling-portable-devices-to-augment-students-learning
The iPad was a no brainer, it was lighter, more powerful (in terms of dedicated apps), has ten hour battery life, is “cool” ie the students LIKE learning with it each and every day for years on end, and its cheap
Posted on Jan 20, 2012 | 5:14 AM EST reply Recommend (1) Flag actions
apple has been cutting deals in education for decades, not just one. every school 25 years ago had apple IIc amd then apple IIe. i remember learning basic on the IIc and then cobol on the IIe. then as apple started losing ground and pcs became cheaper, schools went to the pc.
the thing missing from the apple ipad… would be the ability for students to thumb drive their homework home with them. while i think a tablet is perfect to replace school books, cept for killing a kids eyes, android would be a much better option due to their versatility.
Posted on Jan 19, 2012 | 1:23 PM EST reply Recommend (1) Flag actions
Inability to plug in a USB stick is an intentional software omission on the iPad though. If it were that important for students to thumb-drive their homework with them they could easily allow the camera connector to support usb sticks. (or just use a cloud based solution)
Posted on Jan 19, 2012 | 1:31 PM EST reply Recommend (1) Flag actions
a cloud based solution forces every student to have internet. that is hardly the case. i understand your reasoning in thinking that apple is the solution to everything. i used to be in your shoes. apple would need to put a usb port in the ipad itself. using a dongle is one more thing to lose and break. i dont really think i want my taxes to be constantly buying usb adapters for students when all they had to do was buy an android tablet.
Posted on Jan 19, 2012 | 2:25 PM EST reply Recommend Flag actions
It’s interesting how people rally against the 1%. Yet when Apple makes a product announcement that essentially is aimed directly at the 1% then people embrace it.
Posted on Jan 19, 2012 | 4:39 PM EST reply Recommend Flag actions
You´re not so good with numbers are you?
It’s ok, I´m not here to judge anybody.
Posted on Jan 20, 2012 | 7:31 PM EST reply Recommend Flag actions
Pearson I think typo in beginning of article.
Also you bring up a very valid point with this I am not sure that this really has the legs to really go the distance. This needs to be cross platform to really penetrate the market deeply. This sounds weird, but Apple needs to think of itself more as Microsoft (software vendor) for this to really work.
Posted on Jan 19, 2012 | 12:14 PM EST via mobile reply Recommend (9) Flag actions
It’s also Houghton Mifflin, not Hougton. This is the challenge with trying to release an article right away.
Posted on Jan 19, 2012 | 12:18 PM EST reply Recommend Flag actions
Yeah, thats’s what I don’t like, this platform lockdown, even if I’m not an Apple user I will have to have an iPad to study?
This would be awesome if it was an open standard.
Posted on Jan 19, 2012 | 12:23 PM EST reply Recommend (17) Flag actions
You want the benefits of an iPad, but not an iPad. You know what would happen if it was an open standard?
Posted on Jan 19, 2012 | 12:35 PM EST reply Recommend (7) Flag actions
yeah, it’d be awesome.
Posted on Jan 19, 2012 | 1:02 PM EST reply Recommend (10) Flag actions
Second that. I mean, it’s just HTML5+Javascript. I really can’t see why it should be limited to iPads.
Posted on Jan 19, 2012 | 1:31 PM EST reply Recommend (2) Flag actions
You really don’t see why it should be limited to iPads, it’s a business sir. There’s more to it than just HTML5+Javascript.
Posted on Jan 19, 2012 | 1:38 PM EST reply Recommend Flag actions
It’s not HTLM5 and Javascript—that’s just two of the types of content that can be presented in an iBook.
This is like saying I don’t really see why a PS3 can’t play 360 games.
Posted on Jan 19, 2012 | 1:39 PM EST reply Recommend (3) Flag actions
No, it would be fragmented. Imagine how less reliably the iBooks would run and look if they had to fit loads of different screen sized and resolutions. Not even considering different chipsets etc…
Posted on Jan 19, 2012 | 1:47 PM EST reply Recommend (2) Flag actions
It would became educational standard all over the world instead of nice gimmick for private schools?
Posted on Jan 19, 2012 | 1:41 PM EST reply Recommend (1) Flag actions
How? The iPad is the tablet standard.
Posted on Jan 19, 2012 | 2:20 PM EST reply Recommend (1) Flag actions
and yet Kindle is the bookstore standart. not iBooks.
Posted on Jan 19, 2012 | 3:56 PM EST reply Recommend Flag actions
Kindle is an e-reader standard.
Posted on Jan 19, 2012 | 4:16 PM EST reply Recommend Flag actions
Standard? Would that be the Kindle, Kindle DX, or Kindle Fire standard? The B&W e-ink or Color LCD standard? The small screen or large screen standard? The iPad/iPhone/Android phone/tablet/computer standard?
Or are we talking the Kindle ebook format (Mobi) standard?
Basically, there are wildly varied devices and apps that can read a certain format Amazon acquired from someone else. What is this “standard” thing that you speak of?
Posted on Jan 19, 2012 | 5:36 PM EST reply Recommend (1) Flag actions
its the benefits of ibooks 2. not the ipad. i am sure the book makers would love to sell this on android tablets as well. you act like only an ipad is capable of displaying a book.
Posted on Jan 19, 2012 | 2:31 PM EST reply Recommend Flag actions
How is it going to work on different screen sizes, different OS versions, screens with resistive screens ect. It’ll be difficult, or be reduced to standardised tablets.
Posted on Jan 19, 2012 | 3:49 PM EST reply Recommend Flag actions
Educational Fragmentation, Just what the school system needs…
Posted on Jan 19, 2012 | 4:41 PM EST reply Recommend Flag actions
Furthermore, what about after school, meaning later in life? I currently use some of my text books from college for reference at work. If I were forced to own those textbooks in an electronic format the consumption medium (in this case an iPad) would follow me for as long as I wanted to own the textbooks.
Electronics are inherently fragile; they eventually die. Putting all my textbooks in this format ensures I’ll spend money just to keep my textbooks portable forever. That would be great for Apple, but not for me! Why the hell would I do that?
And what about lending and borrowing books. Currently, if someone at work has a reference book I don’t own I can just borrow it for a bit, and vice versa. If those textbooks were in an iPad We’d have to borrow and/or lend the iPad, which would mean essentially lending out my whole library of books, not just the one.
Posted on Jan 19, 2012 | 12:41 PM EST reply Recommend (3) Flag actions
I doubt anyone would use high school textbooks for reference material…
Posted on Jan 19, 2012 | 12:47 PM EST reply Recommend (2) Flag actions
Electronics die. You’ve probably bought several PCs. An iPad owner will be likely to buy a later iteration. But there are still OG iPhones in use today.
Also the books are tied with your iTunes account. You can always redownload it.
Posted on Jan 19, 2012 | 1:01 PM EST reply Recommend (5) Flag actions
Are you saying electronics dont die? Or that specifically Apple electronics dont die? One way or another, its bound to happen. Either way, its the same for physical books. But what happens if, one day, there is something better than an iPad that I want to view my textbooks on? I know its hard for all the people brown-nosing Apple to understand, but locking something as important as textbooks to a single platform is a terrible idea.
Posted on Jan 19, 2012 | 2:24 PM EST reply Recommend (1) Flag actions
I didn’t say that. If there is something better shift. People switch to Macs, Windows, Linux, Android, iOS, WP7, iTunes, Zune, Amazon everyday.
Posted on Jan 19, 2012 | 2:42 PM EST reply Recommend (1) Flag actions
Or you could just open them up in an ePub reader… they are just ePub v3 files. The ‘open standard’ everyone wants…
Or make it a PDF. Or print it out and bind it yourself so you can reference high school chemistry in your 60s.
Posted on Jan 19, 2012 | 1:09 PM EST reply Recommend (3) Flag actions
Assuming the books are not in a proprietary DRMed format, which they will be.
Posted on Jan 19, 2012 | 2:43 PM EST reply Recommend Flag actions
Ding ding ding! We have a winner. This is exactly the situation Apple would love for you to find yourself in. Of course, when you buy your next iPad you can download any book you have already purchased from the iBooks store. If you switch to an Android Tablet, well…
Posted on Jan 19, 2012 | 3:51 PM EST reply Recommend (1) Flag actions
Can you specify what should be an “open standard”. iBooks Author can export to PDF and ibooks (which is ePub v3). Not sure what you want to be more ‘open’.
Posted on Jan 19, 2012 | 1:06 PM EST reply Recommend (2) Flag actions
There is absolutely no way that there will be an export from DRMed format to ePub/PDF … keep dreaming.
Posted on Jan 19, 2012 | 2:43 PM EST reply Recommend Flag actions
You really don’t understand – ibooks are in ePub3 format already. Someone already ePub verified a file and found only minor issues.
Also, iBooks Author has a PDF export option.
So, wrong on all counts.
Posted on Jan 19, 2012 | 4:22 PM EST reply Recommend Flag actions
I see indications that there’s extensive overlap with EPUB 3, for example here: http://arstechnica.com/civis/viewtopic.php?f=19&t=1165661. BUT, if it’s different than EPUB 3, and doesn’t have the extension, AND has separate DRM AND Apple won’t allow the books to be sold elsewhere, that’s not what I’d call “in ePub3 format already.”
Posted on Jan 20, 2012 | 3:03 AM EST reply Recommend (1) Flag actions
Also, accessibility in EPUB 3 = support for DAISY, yet that’s not part of Apple’s announcement (despite trumpeted accessibility features). See http://thefutureofpublishing.com/?p=3831
Posted on Jan 20, 2012 | 3:17 AM EST reply Recommend (1) Flag actions
Et finalement, the definitive word. NOT epub 3:
http://www.glazman.org/weblog/dotclear/index.php?post/2012/01/20/iBooks-Author-a-nice-tool-but
Posted on Jan 20, 2012 | 6:08 AM EST reply Recommend Flag actions
You’ll also need a mac to create the content. I don’t think that’s an accident.
Posted on Jan 19, 2012 | 1:12 PM EST reply Recommend (1) Flag actions
No, I don’t think it’s an accident either that Apple, the company that makes the Mac computer and makes Mac OS X software, would release an authoring tool that is designed for the Mac ;)
In any case, the App Store somehow survives and it forces developers to own a Mac to create apps too.
Posted on Jan 19, 2012 | 1:34 PM EST reply Recommend (4) Flag actions
“Yeah, thats’s what I don’t like, this platform lockdown”
MS has a 90% share of the Desktop market. I assume you write them letters weekly to complain?
Posted on Jan 19, 2012 | 6:06 PM EST reply Recommend (2) Flag actions
You can buy whatever hardware piece you wish to run your software. Apple forces you to buy much more expensive hardware to use their software(a practice that should’ve stayed in the 80s).
Posted on Jan 20, 2012 | 5:18 AM EST reply Recommend (1) Flag actions
“Stop with this fallacy,” your argument about Apple hardware being “much more expensive” should have stayed in the 90s
Apple may not produce $299 netbooks or plastic cased desktops, but compared to machines that use the same internal components, the same quality LCD panels, and the same quality of materials used, they are more than competitive on pricing.
Posted on Jan 20, 2012 | 9:24 AM EST reply Recommend Flag actions
I am not saying that Apple’s hardware is expensive, just that buying an extra piece of hardware is more expensive than buying a piece of software and also less flexible. My comment was about Windows that works on all hardware(macs included).
If I already have a x86 machine I have to make an additional hardware purchase which is more expensive than just purchasing the software and running it on my perfectly functioning PC.
Posted on Jan 20, 2012 | 2:09 PM EST reply Recommend (1) Flag actions
Well, you have other options for authoring your ebook, so you don’t have to buy a Mac.
Besides, the way you worded your argument doesn’t at all suggest that the “expensive” statement was in regards to buying additional hardware. You said “Apple forces you to buy much more expensive hardware…” That’s a statement about the price of the hardware itself, not about the cost of additional hardware.
I could also say that Microsoft requires me to buy a copy of Windows to run the tools for building WP7 apps on my machine! But that doesn’t mean that the cost of those tools is x+the cost of Windows. It means that the cost of the tools is the cost of the tools. If you don’t have a Windows liscense, you will incur additional costs, but at some point every other person running the software also incurred that same cost, and it’s a seperate cost. Gas doesn’t cost $30,000 a gallon because you need a car to put it in.
Posted on Jan 20, 2012 | 8:31 PM EST reply Recommend Flag actions
Yes, English is not my 1st language and I posted in a somewhat ambiguous manner; I’m sorry about that.
You should have compared IE with ibooks author rather than Windows. IE is also “free” for most but for some requires a Windows license. If you have a mac you must purchase Windows for IE but if you have a Windows PC you have to buy another set of identical x86 hardware. So Microsoft requires a copy of Windows while OSX incurs additional hardware costs; that would be no problem outside of the fact that it runs on the same architecture(we’re not in the powerpc days anymore).
Gas works the same on all cars so it does not cost 30 grand, but this “gas” Apple sells or offers for free works only on their approved cars, cars that run on the same type of engine(identical in fact) as the rest.
So no the cost of those tools is not x+the cost of Windows, because all people detain a form of “x” and Windows runs on it. The same cannot be said about the tool covered in this post that requires “special” hardware. It is only free for mac hardware.
Posted on Jan 21, 2012 | 11:25 AM EST reply Recommend Flag actions
No, the same fuel doesn’t work on all cars. There are electric cars, diesel cars, bio-fuel cars, ethonal cars, and other alternative fuel vehicles that don’t run on gasoline.
As you yourself said, the application is free for Mac hardware. That doesn’t mean it isn’t free. You’re trying to argue a semantically point that you wouldn’t apply to anything else in the world.
My wife got free “hygiene” samples in the mail. They’re for use with her “hardware”. I can’t use them. That doesn’t make them any less free.
Someone’s giving away coffee beans at a grocery store and they aren’t pre-ground. Some people don’t own coffee grinders to grind them with. Does that make them any less free?
On the other end of the scale (for coffee), Target ocassionally gives out free Kureig Pod samples. I dont have a Kureig to use it in. That doesn’t mean that it’s any less free. It just means I can’t use it.
Posted on Jan 21, 2012 | 4:14 PM EST reply Recommend Flag actions
Yes there are different type of cars in the world, only that in the world of PC’s, Apple sells “diesel cars” exactly as all the other brands. They all use the same identical engine.
Posted on Jan 21, 2012 | 6:16 PM EST reply Recommend Flag actions
In this case, the “engine” is the OS. iBooks Author uses some of the underlying technologies in OS X (and iOS). Things like Core Animation aren’t available in the Windows environment. Keynote presentations (which can be embedded in iBooks) can’t be built on Windows machines (there’s no Keynote for windows, but again there really couldn’t be because of a reliance on OS level features).
As much as the hardware may be the same, the software that is running on top of it is as different from one another as a biodiesel from an electric hybrid.
Posted on Jan 22, 2012 | 12:29 AM EST reply Recommend Flag actions
Fuel is software, engine is hardware :)… Well, of course OSX is different from Windows but you still have to buy a 2nd pc to run ibooks author if you already own a pc that is not made by Apple.
Posted on Jan 22, 2012 | 5:53 PM EST reply Recommend Flag actions
I’m sorry. I’m just going to keep disagreeing with you. Any more discussion is going to result in neither of us convincing the other.
Posted on Jan 22, 2012 | 10:51 PM EST reply Recommend Flag actions
My 80s argument was about a time when you had as many different hardware architectures as you had brand names. 0 standardization. You had no way but tu purchase the hardware in order to run a specific piece of software you may have needed. Since in 2012 we are all running on x86 machines I see no reason to have to purchase another PC(a mac) just to run x86 software.
Posted on Jan 20, 2012 | 2:15 PM EST reply Recommend (1) Flag actions
Cross platform would be great. The question is, what platform is it going across? Can any Kindle handle this? Can they release something that’s compatible with every different flavor of Android tablet and OS? I doubt that’s even feasible.
But more pertinently, this is free. FREE, with books at $15. FifTEEN friggin bucks is insane. So what that means is they are making money only through people buying into their hardware/software ecosystem. If it’s cross-platform, that means that they did all this work for very little ROI. And that is not how for-profit organizations run.
Posted on Jan 19, 2012 | 12:36 PM EST reply Recommend (2) Flag actions
Neither Amazon or Apple or any private company should handle this.
The only cross-platform standard is the web. If every textbook comes out as a web pages based on HTML 4/5 standards, it doesn’t matter if you’re using an Apple products or not.
Posted on Jan 19, 2012 | 12:44 PM EST reply Recommend (3) Flag actions
As someone who works on cross-platform, interactive textbooks, I can tell you that the landscape right now is not very good. I deliver most of my content through the web using HTML 4/5 standards, but getting the same content to work on multiple browsers is very difficult. Not only is it time-consuming (and my shop is very tiny), but if you are committed to supporting multiple browsers, you end up stripping out some technologies that are actually pretty critical to the educational content.
Since my resources are limited and I want to use the most educationally-appropriate technology available, I often have to resort to targeting one browser and providing poor support to other browsers. So while I agree with you 100%, I am tempted to use iBook Author.
This is a case where Apple’s integrated model has some significant benefits. I imagine that deploying something like this across Android tablets would be similar to my current experience deploying across multiple browsers. You might get something that most people considers “good enough,” but it won’t be as good as it could be (or, some people might argue, it needs to be).
Posted on Jan 19, 2012 | 2:02 PM EST reply Recommend (8) Flag actions
Just a curiosity (for real), but what value gets added to supporting multiple browsers? All of the major browsers are free and cross-platform. Why not just say “Our content only runs on Google Chrome” (or Safari or Firefox) and direct the students (or whoever) to download a copy of that browser. You might even be able to strike a deal with Google to bundle the browser with your textbook.
Posted on Jan 19, 2012 | 3:55 PM EST reply Recommend (1) Flag actions
I did that with an online chemistry textbook I wrote (just an experiment for me to learn more about HTML 5). I developed it for Safari and then tested it in Chrome… I redirected all other browsers to a webpage explaining the situation and providing links to download Safari and Chrome. But as a small fish in a big pond, even the smallest speed bumps you put down in front of your customers is often enough to turn them away. And getting a district to take a bet on a small, unknown textbook publisher when it also means upgrading every school computer to a new browser… it’s just a tough sell.
So I did the chemistry textbook for Safari because I didn’t want to restrict myself to the subset of web-technologies that are supported across all browsers. But that was an experiment and not a commercial product. For my current projects, I feel like I have to at least support the latest version of the major browsers on Windows and Mac OS X. I feel okay about cutting off older versions of major browsers… but even that is not ideal.
Posted on Jan 19, 2012 | 4:14 PM EST reply Recommend (2) Flag actions
Great response. Thanks!
Posted on Jan 19, 2012 | 4:28 PM EST reply Recommend Flag actions
Apple has done all the work, and is obviously releasing free apps to sell their hardware devices. Why should they share that wealth with the likes of Amazon and Google, etc.?
Posted on Jan 19, 2012 | 6:07 PM EST reply Recommend Flag actions
The kindle app is cross platform, why wouldn’t it be able to do something like this? They big difference is that books are more interactive, nothing is stopping someone from making a crossplatform version. Heck, apple could make an app for other platforms if they wanted (which they don’t). In the end it’s just a file being read.
Posted on Jan 19, 2012 | 12:57 PM EST reply Recommend (2) Flag actions
“The kindle app is cross platform, why wouldn’t it be able to do something like this?”
While Apple’s licensing is more restrictive, Kindle’s formats (.mobi/KF8) are actually more closed. And they appear to be significantly more limited in scope than the epub3 format that iBooks 2 seems to be based on.
There’s also the problem of a rendering engine that seamlessly works cross platform; since much of the more sophisticated rendering in iBooks 2 is simply HTML5, it would have to be handed off to WebKit, and so far even the WebKit-based rendering engines aren’t completely predictable between iOS/Android/Kindle Fire/etc. Different screen sizes will also pose a problem for books that are designed to take advantage of a 9.7" screen (which in viewable area is more than twice the size of the screen on, say, a Kindle Fire).
And lastly, Amazon doesn’t have authoring tools that are even remotely this sophisticated.
But technically, no, there’s no reason that other companies couldn’t do something like this. But the fact remains that they haven’t.
Posted on Jan 19, 2012 | 1:51 PM EST reply Recommend Flag actions
No I agree, but my point is there could easily be a cross platform version of this….
Posted on Jan 19, 2012 | 2:09 PM EST reply Recommend (1) Flag actions
I do not think that you have a very conventional definition of “easily.”
Posted on Jan 19, 2012 | 2:36 PM EST reply Recommend Flag actions
Do PDF not work across platforms? Do MP3s, or MP4s or txt files? The issues is whether or not some one is willing to make an open format and dedicate the resources for multiple platforms if they don’t. There is no reason at all for something not be multiplatform unless the creators choose not to put the work in. Easy doesn’t not mean with out any effort in the case, but there are really no technical hurdles that would prevent a format with a linux/osx/windows reader and android/ios/wp7 reader.
Posted on Jan 19, 2012 | 2:40 PM EST reply Recommend (1) Flag actions
Let’s be realistic here, if creating an entire textbook ecosystem with brilliantly designed authoring tools is so easy, then why hasn’t anyone else done it? Even Amazon, whose entire business was founded on books, has nothing even remotely comparable to this. Perhaps you’d like to give it a shot, since, after all, there are no technical hurdles.
Posted on Jan 19, 2012 | 2:47 PM EST reply Recommend Flag actions
Apple got the publishers onboard, let’s face it they are pretty good at negotiating with media companies.
Posted on Jan 19, 2012 | 2:49 PM EST reply Recommend (1) Flag actions
are you really trying to say that apple couldn’t make a version of the reader that worked in Windows, or even OSX if they wanted to? I don’t care about the authoring tools I am talking about reading the file format. And just because there aren’t technical hurdles doesn’t mean there aren’t business and political hurdles. It’s pretty likely that Amazon or Microsoft or someone else will announce something like this that is cross platform in the not distant future. Apple’s motivation isn’t to solve the education problem it’s move Apple Hardware, and that is going to a problem for this to be widely adopted.
Posted on Jan 19, 2012 | 3:20 PM EST reply Recommend (1) Flag actions
Dur… the big difference is Amazon sells books. That’s their business model, get it? Apple doesn’t give a S about books. They want to sell hardware.
Posted on Jan 19, 2012 | 6:08 PM EST reply Recommend Flag actions
Still not sure what is not cross platform. These textbooks are essentially ePub v3. Should open in anything that supports that standard.
Posted on Jan 19, 2012 | 1:11 PM EST reply Recommend (2) Flag actions
I just tested them with “Azardi” (some 3rd party epub reader). And they do apparently open… Not perfectly though – but it probably wouldn’t be hard for someone to make a reader based on that.
Posted on Jan 19, 2012 | 1:44 PM EST reply Recommend Flag actions
“should” yes, but won’t, without a workaround, at a minimum changing the file suffix (which the average person won’t know about, just as they’ve never heard of Calibre).
Posted on Jan 20, 2012 | 3:05 AM EST reply Recommend Flag actions
Now Apple requires you to sell your books in iBookstore if you use their tool… but that is different. Not sure how they enforce that…
Posted on Jan 19, 2012 | 1:12 PM EST reply Recommend (1) Flag actions
Well on average, schools spend over $10K per pupil per year. $499 for each of them to have an iPad should be a drop in the bucket, unfortunately with all the cuts being faced, and with the lack of people convinced that an iPad loaded with the right software actually will make someone smarter, it may be an uphill battle.
Posted on Jan 19, 2012 | 12:14 PM EST reply Recommend (1) Flag actions
I’m pretty sure we’ll see some kind of iPad2 Edu edition as soon as the Retina iPad (“iPad Pro” maybe?) will be introduced.
Posted on Jan 19, 2012 | 12:19 PM EST reply Recommend Flag actions
iPad 2 with a lower price probably. $499 is a bit steep.
Posted on Jan 19, 2012 | 12:35 PM EST reply Recommend Flag actions
Right and giving Students a 500 dollar device that is highly coveted can’t have any problems like theft. And what happens if a kid drops or loses one? Who pays to replace it? This requires the iPad to reach commodity status before it’s viable, otherwise it will only work the affluent.
Posted on Jan 19, 2012 | 12:21 PM EST reply Recommend (3) Flag actions
Kids have been bringing laptops (which are way more expensive then an iPad) to school now for years. Whats new here?
Posted on Jan 19, 2012 | 12:23 PM EST reply Recommend (3) Flag actions
Are kids really bringing laptops to school in the places where theft would be a major concern? I am sure a few are but probably not a lot. And how many of those schools are issuing the laptops to the students? For the most part its only in affluent areas.
Posted on Jan 19, 2012 | 12:29 PM EST reply Recommend (2) Flag actions
Maybe you’re right.
I can only speak from experience living in Australia where its now common practice for both public and private high schools to have a laptop program.
Posted on Jan 19, 2012 | 12:33 PM EST reply Recommend Flag actions
It’s pretty uncommon here in the states. The high school i went to from 2007-2009 now requires students to buy an iPad 2 or rent it from them for what amounts to ~$450/year. People didn’t complain a lot, most can afford it (tuition is $10k/year, that’s why i moved to public school as a junior). The recession hurt people, but most people there can deal with it. My public high school could barely scrape together the money to replace the Pentium 3 desktops some labs were using, they’ve got a roughly 8 year turn on a full upgrade of the computer system, and it never ends because of that. I doubt most districts would move to iPads even if they cost less than the kindle fire, from what I’ve seen.
Posted on Jan 19, 2012 | 1:05 PM EST via mobile reply Recommend Flag actions
There are public schools here in USA with laptop program, Although, most that do are private. I know and went to a few apple distinguished schools
Posted on Jan 19, 2012 | 1:35 PM EST reply Recommend Flag actions
There are many districts where students bring laptops to schools. Sometimes these laptops are owned by the district, but most of the time the student purchases the laptop with a subsidy from the district… and the student walks away with the laptop at the end of four years.
I believe that there are states actually doing this as well (e.g., Maine, if my memory serves me). Not sure how much crime exists in the largest cities of Maine, but schools… even inner-city schools… have been deploying technology to students for some time now. There’s been a lot of funding for technology in less affluent areas in an attempt to close the “digital divide.”
Posted on Jan 19, 2012 | 2:09 PM EST reply Recommend Flag actions
Many is not all. I just think its alot especially for very poor districts. Like a previous commenter said , you have schools were half the children can even afford lunch, how can they afford this?
Posted on Jan 19, 2012 | 2:11 PM EST reply Recommend Flag actions
You’re right. People are just whinging because they don’t want a smart company like Apple to succeed.
Posted on Jan 19, 2012 | 6:08 PM EST reply Recommend Flag actions
If every kid has an iPad at a school what would be the reason for a 10 yr old to steal another kids ipad. And don’t say to sell it because at the elementary age they don’t care about money
Posted on Jan 19, 2012 | 12:27 PM EST reply Recommend Flag actions
Right but plenty of reason for someone who doesn’t go to school to steal it from them
Posted on Jan 19, 2012 | 12:28 PM EST reply Recommend Flag actions
it might be different since i grew up in a small rural town but when do kids interact with people that dont go to their at their school?
Posted on Jan 19, 2012 | 12:31 PM EST reply Recommend Flag actions
I don’t know, when they are walking from their bus stop to their house, or walking to school, or in cities where they take public transportation to school? Obviously this is less an issue for young kids….
Posted on Jan 19, 2012 | 12:37 PM EST reply Recommend (1) Flag actions
find my iPad.
Posted on Jan 19, 2012 | 1:14 PM EST reply Recommend Flag actions
Well that will solve all the problems when it shows up in the Ukraine…. :)
Posted on Jan 19, 2012 | 1:18 PM EST reply Recommend Flag actions
Disable location services
Posted on Jan 19, 2012 | 1:24 PM EST via mobile reply Recommend Flag actions
In my grade school each of us were given an iBook and we could take it home. Now they give them MacBooks, they have yet to have an issue.
Posted on Jan 19, 2012 | 1:36 PM EST reply Recommend Flag actions
What does that mean? none have ever been lost, stolen, broken? Anecdotally, there isn’t enough info to get any idea how this translates on a wider scale.,
Posted on Jan 19, 2012 | 1:38 PM EST reply Recommend Flag actions
Laptop programs have been occurring on the district and state level for a while now. Computers get lost, stolen, and broken… but it seems to be at a manageable level. Think shoplifting. Businesses assume that there will be some theft, and build it into their budgets. You don’t shut down your business just because you can’t prevent shoplifting.
I don’t think that kids are quite as irresponsible as you think and deploying technology in schools isn’t a brand new problem. There are entire studies devoted to this and tons of non-anecdotal data.
Posted on Jan 19, 2012 | 2:15 PM EST reply Recommend Flag actions
I dunno, i couldn’t find a lot that said the costs were reasonable. I found this article, it’s a little old though
http://www.nytimes.com/2007/05/04/education/04laptop.html?pagewanted=all
and this
http://maine.gov/mlti/articles/research/PCHSLaptopsFinal.pdf which is old too, but out of 300 laptops 150 need repairs and that batteries were stolen. Its too small of a sample and I could find much on loss or theft, but a laptop is a bigger bulkier item where a tablet is much more portable and easier to forget and break so I’d imagine that it would be worse than the laptop info.
Posted on Jan 19, 2012 | 2:27 PM EST reply Recommend Flag actions
Wow. I would rank your crazy hypothetical as 98374th on the list of priorities.
Posted on Jan 19, 2012 | 6:09 PM EST reply Recommend Flag actions
One possibility is once the ipad 3 comes out, they drop the price of the 2 significantly and still produce it with additional discounts for education.
Posted on Jan 19, 2012 | 12:21 PM EST reply Recommend (2) Flag actions
THIS. I expect the iPad2 to drop to 299 or so (??) retail and even lesser in education pricing.
Posted on Jan 19, 2012 | 12:22 PM EST reply Recommend Flag actions
Yes, and I am sure highs schools will also be lining up to give students a device that they can update facebook in class with…
Posted on Jan 19, 2012 | 12:24 PM EST reply Recommend (1) Flag actions
…because they couldn’t update facebooks from their laptops before? right…
Posted on Jan 19, 2012 | 12:26 PM EST reply Recommend (1) Flag actions
Are high school kids really sitting in class with their laptops out all the time? A laptop is not nearly the same as a book replacement that will always be in use by the student.
Posted on Jan 19, 2012 | 12:35 PM EST reply Recommend (1) Flag actions
The answer is yes depending on the subject.
Posted on Jan 19, 2012 | 12:37 PM EST reply Recommend Flag actions
Right so that means a lot of classes they aren’t. But all classes you will have your text book out a lot of the time as you go over something. So replacing textbooks with an ipad would give them more opportunities to be distracted. Anyway it’s just another issue with the iPad being the replacement as opposed to a more commodity type Text Book device with perhaps browser functionality that can be disable in class.
Posted on Jan 19, 2012 | 12:42 PM EST reply Recommend (1) Flag actions
My highschool had a wifi network that blocked facebook. In order to update facebook they have to have internet. So unless they’re generating their own mobile hotspot that doesn’t seem like an issue.
Posted on Jan 19, 2012 | 1:01 PM EST reply Recommend Flag actions
Ok, Angry Birds then….
Posted on Jan 19, 2012 | 1:02 PM EST reply Recommend Flag actions
Parental Controls?
Posted on Jan 19, 2012 | 1:03 PM EST reply Recommend (1) Flag actions
Does the iPad currently have anything like this? I haven’t seen anything like on mine, though I am not looking. I mean it’s a solvable issue, you need a more locked down App Store that only has access to educational content and apps, but right now that doesn’t exist, and it’s not really what apple wants.
Posted on Jan 19, 2012 | 1:05 PM EST reply Recommend Flag actions
They may not have it now. But if it’s a real issue keeping educational institutions from purchasing a lot of apple products, I’m sure as hell they’ll fix that quick.
Posted on Jan 19, 2012 | 1:07 PM EST reply Recommend (1) Flag actions
You apparently don’t own an iPad?
The iPad has restrictions that allow disabling built-in apps like Safari and Facetime, and disabling the ability to install or delete apps.
Posted on Jan 19, 2012 | 4:24 PM EST reply Recommend Flag actions
No I own one, but I haven’t really looked for anything like that. I see you pin lock those apps.
Posted on Jan 19, 2012 | 4:40 PM EST reply Recommend Flag actions
Damn it, I mean I now see you can pin lock….
Posted on Jan 19, 2012 | 4:46 PM EST reply Recommend Flag actions
iOS Settings>General>Restricitions. I’ve never heard of it, but it took me about 3 seconds to find it. Don’t forget iOS is based on OS X. Much of that stuff is just grandfathered in from OS X with a new UI.
Posted on Jan 19, 2012 | 6:11 PM EST reply Recommend Flag actions
The use of Parental Controls or remote administration to restrict apps and the like only work if the School district requires that you borrow or rent the device from them.
This leaves the device open to remote monitoring of student activities, and The Lower Merrion Township in PA has already shown what happens with a lack of controls.
What if the parents CHOOSE to supply their own device, at that point the district has no right to control the access to anything on the device.
If there is no remote administration, as all of us can remember there are changes to text books from school year to school year, or even from school district to school district. What happens if you in error purchase the incorrect version.
Did you know that currently the State of Texas has a larger impact on the content of your local school textbooks, than your school board. Why? because every school district in the State of Texas is required to use the same textbook for the same subject.
Now we have the publishers moving toward one outlet for publication (ask the Music industry how they feel about that now), and one large purchaser controlling much of the content in the books.
Then when Apple decides to change the platform and leave old software behind, the old books are obsolete.
Posted on Jan 19, 2012 | 8:36 PM EST reply Recommend Flag actions
settings >general >restrictions and go wild
Posted on Jan 19, 2012 | 8:19 PM EST reply Recommend Flag actions
It’s hardly a drop in the bucket.
Even at the magical $200 price point, for a school with 1,000, that’s an extra $200,000 the school would have to spend on iPads – and that’s assuming nobody breaks or loses one. For $200,000 you can hire 3-4 more teachers, which would go a lot farther to helping out kids by reducing class sizes.
My prediction is that if this thing is not DOA for K-12, it’ll just add to the growing digital divide between rich schools and poor (think inner-city or very rural) schools.
College, on the other hand, is different. I can see this working really well for Undergrad programs.
Posted on Jan 19, 2012 | 12:47 PM EST reply Recommend (2) Flag actions
Agree 100 percent. This should have been college focused.
Posted on Jan 19, 2012 | 12:48 PM EST reply Recommend Flag actions
Forgot to add, this is already an era where teachers routinely collect cell phones at the door, or dock students’ grades if they’re screwing around with gadgets in class. No one actually working in K-12 education would want another device they have to compete with for attention.
Posted on Jan 19, 2012 | 12:51 PM EST reply Recommend Flag actions
Not true in schools that encourage technology. Teachers don’t want kids texting in class. Would be very easy for this to work. We just need the kids to get the ipads and they pay the insurance. A school in my area gave out mac book pros to the highschool kids if they paid the $50 insurance. These are owned by the school system so they connect to vpn and will block anything that isn’t approved. So no apps other than education.
Posted on Jan 19, 2012 | 1:17 PM EST reply Recommend Flag actions
Great, so now you have to hire additional IT support for the school district to manage all these assets.
And I know $50 doesn’t seem like much, but there are kids that can’t even afford to eat lunch every day, buy winter clothes or play sports/music.
This is a Let Them Eat Cake solution.
Posted on Jan 19, 2012 | 1:23 PM EST reply Recommend (2) Flag actions
You are getting into a public policy debate now. Do computers or other forms of educational technology warrant the expense? There are strong arguments on both sides of that debate. But the fact is, school districts are already spending money on these resources. They are already buying laptops, graphing calculators, wireless networking, microscopes, smartboards, and all kinds of IT infrastructure. So iPad spending, if it does occur, is not occurring in a vacuum. I think Apple’s business model with these iPad textbooks only makes sense if the spending on iPads replaces the spending that is already occurring for other forms of technology (e.g., computers).
Posted on Jan 19, 2012 | 2:27 PM EST reply Recommend (1) Flag actions
umm no state funded school gave out mac book pro across the board like you are stating.
If I am wrong link to a real school ( not twenty rich kids)
Posted on Jan 19, 2012 | 1:45 PM EST reply Recommend (1) Flag actions
Here is some info about the Maine one-to-one laptop program.
http://mashable.com/2011/01/04/classroom-technology-education/
http://www.k12blueprint.com/k12/blueprint/story_math_and_science_results_from_maine.php
http://nitc.ne.gov/news/0404/EC_Mainelaptops.htm
http://www.stateline.org/live/ViewPage.action?siteNodeId=136&languageId=1&contentId=15647
Got these from a quick Google search. Not sure if this makes good policy, but I just want to point out that this has been an active area of public policy and research… and not just something for those rich, boarding school kids.
Posted on Jan 19, 2012 | 2:22 PM EST reply Recommend Flag actions
That’s one school, pilot program with 300 students total. My graduating class was 360 and it wasn’t that big of a school. My niece is graduating from a school with a class size of 1100 , so this no really indicitive of anything but some attempts to measure effectiveness. There are a few place that have tried it, but mostly affluent areas, and some pilot programs
Posted on Jan 19, 2012 | 2:31 PM EST reply Recommend (1) Flag actions
Did you read the links carefully? This is the state of Maine. We are talking tens of thousands of laptops, and this program has been in existence for many years now. There are also big city districts in states like North Carolina doing this.
Posted on Jan 19, 2012 | 2:40 PM EST reply Recommend Flag actions
My bad, i thought it was the same as the link i posted which was for one school of 300 in maine. let me read these now.
Posted on Jan 19, 2012 | 2:42 PM EST reply Recommend Flag actions
Info was interesting. But teasing out the costs is pretty difficult. I found this
http://bangordailynews.com/2011/10/23/education/rockport-high-school%E2%80%99s-56000-laptop-repair-bill-endangers-program/
which is a rather extraordinary case but it gives you some ideas of costs and number. Also Tablets are not as fixable as laptops so that’s something to also consider.
I could find any numbers on lost/stolen units but I can’t imagine its 0. Also it’s a lot easier for small state. They bought about 70000 laptops. For the entire state. And I saw something that they used a 37 million budget surplus to fund the program initially. For context New York City has 1.1 million kids in public school. The difference in scale is astronomical. Even if only a quarter of the students were of in 7 grade or higher that’s 4 times the cost….
Posted on Jan 19, 2012 | 3:12 PM EST reply Recommend Flag actions
I’m not trying to say that the costs are justified. All I’m saying is that states and school districts out there have made the decision to purchase laptops for or with their students. This is currently a huge and growing market (well, maybe not growing at the moment with the current economy), and Apple is at a disadvantage because their cheapest laptop is so expensive. So they are attempting to position the iPad into this market.
Many schools (far from all… but Apple isn’t pushing for all) have made the decision that computers are important enough in education to set up these costly programs. Personally, I think the educational impact is questionable, but that is irrelevant. These schools have figured out ways to manage the cost of repairs/replacements/upgrades. Clearly, those have not been insurmountable issues to the growing number of schools choosing to go down this route.
Does it make sense for a school to purchase an iPad for a student instead of a far more powerful laptop… and risk being locked-in to Apple’s ecosystem for textbooks? That’s not something I get to decide.
This is like the whole NASA space exploration versus world hunger debate. Apple is simply operating under the assumption that “space exploration” is going to be funded regardless of what it does, and is pursuing a slice of that pie.
Posted on Jan 19, 2012 | 3:26 PM EST reply Recommend Flag actions
Yeah I get that. It will be interesting. I think though for the text book think though is you could realistically get this down to like 100 device that doesn’t get change very much. A real appliance. I mean look at the 7 inch Asus Tegra 3 for 249. If all it’s for is reading the format of the text book and playing its videos, you wouldn’t need a tegra 5 in 2 years thus keeping the cost down. I think that they need to separate out the text book side from the computing side.
Posted on Jan 19, 2012 | 3:34 PM EST reply Recommend Flag actions
I think one of Apple’s strengths is in targeting areas where the incumbents are ridiculously slow and short-sighted. Textbook publishing could definitely use a shake-up. At the same time, I’m not sure if Apple’s strategy makes sense. Right now, tablets are so underpowered and HTML 5 is still getting off the ground that Apple has a compelling, integrated solution here.
But once tablet technology gets more powerful and HTML 5 standards-support becomes common in browsers, I’m not sure if Apple will still have any kind of advantage. At that point (which is maybe two years away), you’ll be able to deploy powerful, interactive textbooks through a modern browser using user-friendly development tools on cheaper tablet hardware.
Posted on Jan 19, 2012 | 3:41 PM EST reply Recommend Flag actions
I’d suggest reading up on non-iPad tablet compatibility with browsers or just the comment above about what it takes to make highly interactive HTML5 apps work at multiple resolutions on different devices.
Or read up on Android developer woes.
Posted on Jan 19, 2012 | 4:26 PM EST reply Recommend Flag actions
Android development is just fine. People like bitch and moan about it, but it’s not that bad. Like everything it has it’s quirks but if you follow the best practices, it’s not a problem.
Posted on Jan 19, 2012 | 4:43 PM EST reply Recommend (1) Flag actions
I know… I’m probably being overly optimistic. I guess that, as the browser wars continue to heat up, I’m hoping that browsers will continue getting better at supporting standards.
Because zooming was a critical part of my online textbook, I wanted to use SVGs, but inline-SVG support was pretty bad. A few months later, most of the major browsers had released updates with much better inline-SVG support. This gave me some glimmer of hope for the future. I rely pretty heavily on canvas as well, and I’m hoping to see some performance increases (a la javascript in the past few years) in that area.
An Apple-only solution is always going to have some advantages over a browser-based solution, but I would like to make my stuff as available as possible, so I’m willing to put up with some woes to make that happen. Unfortunately, the current level of woe right now is way too high.
Posted on Jan 19, 2012 | 5:35 PM EST reply Recommend Flag actions
iOS>General>Restrictions
Get it?
Posted on Jan 19, 2012 | 6:12 PM EST reply Recommend Flag actions
Spot-on. If I was the technology coordinator for a school district, and the administrators asked me to help implement the program, right off the bat I would tell them to expect to replace 10-15% of the devices per year just based on accidental damage alone. That doesn’t even begin to take into account things like theft, accidental misplacement, etc.
Additionally, what happens with these devices when the iPad 3 comes out? Or the iPad 4? iPad 5? If a district even just implements this at the middle and high school levels, in a moderate sized district that includes say 2,000 students at those levels, even if you skip a generation of device (i.e. buy the iPad 2, skip the iPad 3, buy the iPad 4), you’re looking at $1,000,000 every three years or so (assuming a new iPad device every 18 months). And that doesn’t even begin to take into account the aforementioned accidents, loss, and theft.
Bottom line: This seems like a really cool idea, and Apple should be applauded, but unless Apple is willing to get their iPads down to $99 (or ideally, more like $69.99 or something), I just don’t see how, realistically, this can possibly work.
Posted on Jan 19, 2012 | 12:57 PM EST reply Recommend Flag actions
When I was in high school, we had to pay for our books ourselves. I think the bigger challenge will be getting entire departments or schools to want to switch, and have the material available at the same time.
Posted on Jan 19, 2012 | 1:17 PM EST reply Recommend Flag actions
Since when have grade schools been charging students for their textbooks? That’s just wrong.
Posted on Jan 19, 2012 | 5:44 PM EST reply Recommend Flag actions
What about content? You will have to go from sharing class room books/reusing them to buying each pupil one each.
Posted on Jan 19, 2012 | 1:08 PM EST reply Recommend Flag actions
I would be quite worried if I was working under the Android platform, especially if Apple can work this big dilemma out.
Posted on Jan 19, 2012 | 12:14 PM EST reply Recommend (2) Flag actions
why?
Posted on Jan 19, 2012 | 12:26 PM EST reply Recommend (1) Flag actions
Android and other platforms have no powerful programs like this magnitude to put on display. Also, more iOS products to be used for tweens and young adults. More applications consumed, less interest in other platforms.
This is coming from an avid rom swapper.
Posted on Jan 19, 2012 | 12:29 PM EST reply Recommend (1) Flag actions
Who exactly is going to be buying district-wide sets of iPads at a cost of multiple millions of dollars every 2-3 years?
Posted on Jan 19, 2012 | 12:58 PM EST reply Recommend Flag actions
But Google doesn’t care, they just wanna sell ads. Why would you ever expect anything cool like this from a bunch of people who go into work each day thinking about ads?
Posted on Jan 19, 2012 | 6:12 PM EST reply Recommend Flag actions
What I would be interested to know is if the school pays for the iPad, will the student end up paying for the textbook? In high school I never had to pay for a textbook, that’s more of a College/University norm.
I can see how buying a fleet of iPads and updating the digital textbooks every few years could be much cheaper for a school in the long run, but the initial payout I believe will be too large for many schools to get involved.
Posted on Jan 19, 2012 | 12:15 PM EST reply Recommend (1) Flag actions
And the inevitable replacement costs to damaged devices. I still remember with horror getting shoved in the hallway and dropping my 5.25" floppy only to watch it get stomped on by a fleet of middle-schoolers. sob
Posted on Jan 19, 2012 | 12:21 PM EST reply Recommend (3) Flag actions
Also, what about new tech coming out? So publishers think schools will buy new books for 5 years. But what after that? “Eew this school use iPad2 for textbooks”. Are we even sure that 5 years ahead current tablet form factor will be relevant?
Posted on Jan 19, 2012 | 1:56 PM EST reply Recommend Flag actions
I went to Empire High School, known as one of the first high schools to have gone “all digital.” Each student received a Macbook with Office, and all resources were provided by the school. I think this is very similar, simply in iPad form.
Posted on Jan 19, 2012 | 12:21 PM EST reply Recommend Flag actions
And this is exactly how this program will work out. There will be stories of “trial schools” that have moved completely over to iPads…but the reality is, the vast majority of public schools cannot afford this.
Posted on Jan 19, 2012 | 12:59 PM EST reply Recommend Flag actions
Agreed. In theory, and in limited practice, it is awesome. It definitely made my experience better, but with the price of iPads being as high as they are, it won’t really go anywhere. Perhaps Google will develop something similar for Android tablets.
One can only hope.
Posted on Jan 19, 2012 | 1:29 PM EST reply Recommend (2) Flag actions
It’s not like a decent iPad-quality Android tablet is going to be $99, unless it’s subsidized by content or something. If high cost is the issue, I don’t think it will be solved simply by switching tablet manufacturers.
Posted on Jan 19, 2012 | 1:57 PM EST reply Recommend Flag actions
I think the Fire could prove to be a solid choice, given the proper software. That obviously isn’t the norm, but the option is there.
With a $300 difference between the Fire and the iPad 2, I think that would make a huge difference in whether or not schools would be willing to adopt such a tool. The only issue with Android would be the software.
Posted on Jan 19, 2012 | 2:22 PM EST reply Recommend (1) Flag actions
The Fire has a screen less than half the size of the iPad (it’s actually less area than a 4×6″ photograph). It’s simply not going to be good for textbooks.
Posted on Jan 19, 2012 | 2:39 PM EST reply Recommend Flag actions
True, I concede.
Posted on Jan 19, 2012 | 3:55 PM EST reply Recommend Flag actions
Google could always subsidize the experience (both for devices and books) with ads. I think they’d have to go about it very carefully, but it could be done. I could easily see, with a well-defined, captive audience like that, you could get the devices down to $99 (Amazon is able to get the fire down to $199), and the books down to $9.99 or something. That’s really the only way I see something like this taking off, because at $99, tablets will be completely commoditized, and I don’t know that anyone will want to make them for those razor-thin profit margins.
Posted on Jan 19, 2012 | 4:21 PM EST reply Recommend Flag actions
“but the reality is, the vast majority of public schools cannot afford this.”
But 10 years from now they’ll be able to use 10 year old iPads, which will be dirt cheap.
You’re smart. :P
Posted on Jan 19, 2012 | 6:13 PM EST reply Recommend Flag actions
Who’s to say a ten year old iPad will be capable of running “iBooks 12” ten years from now? Or are schools expected to be using ten year old textbooks? One of the goals of this venture is to make it easier for schools to keep their textbooks up-to-date.
Posted on Jan 23, 2012 | 5:02 PM EST reply Recommend Flag actions
Agreed. The question is, will traditional textbook publishers like Houghton Mifflin, Peason, and McGraw Hill actually offer digital textbooks and their updates at a much lower price than the physical books. If Amazon’s Kindle prices are any indication, they won’t and will just see partnerships with Apple like this as another vehicle to increase their already ridiculous profit margins.
Posted on Jan 19, 2012 | 12:21 PM EST reply Recommend (1) Flag actions
Maybe they’ll do a leasing program or something.
Posted on Jan 19, 2012 | 12:37 PM EST reply Recommend Flag actions
Lots of private high schools require students to buy their own books. Helped me out having that experience for two years of my high school career, because i already knew about half.com and stuff by the time i got to college last fall.
A friend of mine went to a catholic high school where they had to lease a thinkpad convertible tablet laptop for four years, to the tune of roughly $1500 over the high school career on top of tuition (~$10k) and books (~$500).
Posted on Jan 19, 2012 | 1:13 PM EST via mobile reply Recommend Flag actions
Yea, Mine did that too. I got to keep em. Usually you would pay for them, school would order them and give em to you. I got to keep em. Often I just asked the dean if she would not order mine so I could buy ebooks instead. But yes, that has helped me in college.
Posted on Jan 19, 2012 | 1:34 PM EST reply Recommend Flag actions
“… the initial payout I believe will be too large for many schools to get involved.”
And, if Apple donated the iPads?
Posted on Jan 19, 2012 | 1:36 PM EST reply Recommend Flag actions
My other question is what role does this play in more advanced learning like college or graduate school? When I went to medical school, it would have been nice to have some of these things that were highlighted with interactive diagrams, etc,., but I also wonder if those could become more of a distraction than allowing for learning. It will be interesting to see what kind of affect this has on education and if it will really improve anything. I hope so.
Posted on Jan 19, 2012 | 12:20 PM EST reply Recommend Flag actions
I’m sure most teachers thought computers were just a distraction too.
Posted on Jan 19, 2012 | 12:22 PM EST reply Recommend Flag actions
I don’t think so. I think for younger students this will be highly effective. I’m speaking of adult students replacing college text books, many of which don’t have a lot of pictures.
Posted on Jan 19, 2012 | 12:27 PM EST reply Recommend Flag actions
Depends on what you study. As a design student, something interactive like this blows textbooks out of the water.
Posted on Jan 19, 2012 | 12:29 PM EST reply Recommend (1) Flag actions
Radiology resident here, holla. I’d love to have my rads books on an iPad. The perfect medium for showing imaging studies.
Posted on Jan 19, 2012 | 1:06 PM EST via mobile reply Recommend Flag actions
As a current medical student I see limited use for this. There’s so much material and the problem isn’t that we need interactivity. Even in anatomy lab, there’s no surrogate for actually manipulating the body in one’s hands. Now that I’m interviewing for radiology residencies, I’ve realized iPad is too low resolution to see complex images with the necessary clarity. Well known texts like Robbin’s Pathology and Harrison’s Internal Medicine tomes are available online at every teaching hospital I’ve seen. Same goes with other primary articles in peer-reviewed journals.
As a former middle school and high school tutor I was always disappointed that my students didn’t understand the fundamentals. I don’t see how these books will help them learn. It will make students more reliant on excitement and more responsive to the “gee whiz factor”. It’s hard for teachers to make lectures that compete with that. There are times when didactics require lectures and dense lectures aren’t always entertaining.
Also, call me old school, but I prefer reading and taking notes on paper.
Posted on Jan 19, 2012 | 1:19 PM EST reply Recommend (1) Flag actions
People! don’t you just realized what happened today? today we took one of the biggest steps into the “Post PC era” students don’t need to buy a lap-top and cell-phone and textbooks anymore… all they need to discover, learn, read, surf the web and communicate is in the iPad.
Posted on Jan 19, 2012 | 12:22 PM EST reply Recommend (3) Flag actions
Well someones had their daily dose of Apple Fanboy juice.
laptop: A laptop is a content CREATING device, guess what an iPad is? Consuming. Guess what students do to learn, CREATE. (Not taking the value of consuming away but why buy a device that only does half of what you need)
cellphone: Are you even serious about this? ipad doesn’t have SMS, MMS, a phone! A core tool for modern day parenting. Don’t pretend a 10" device is well suited for this.
Textbooks: lol you are funny. Textbooks are a key learning too for the classroom and homework. Sure you can Google something but a key text would have specifically been selected for the correct learning levels. Paper really is king in this situation, you can pick up a pencil and write away. Again, don’t pretend that an iPad has a realistic alternative. No piece of software can EVER replace pen and paper.
Posted on Jan 19, 2012 | 1:18 PM EST reply Recommend Flag actions
Sort of puts your entire response into perspective (though i should’ve stopped reading after you used the word “Fanboy”)
Posted on Jan 19, 2012 | 2:05 PM EST reply Recommend Flag actions
Heh, it is kinda funny. But I’m serious. There’s a reason hipsters run around with their moleskins rather than tapping up all their notes on an iPhone 4s or a Macbook Air. Paper gets shit done, It’s cheap and reliable. Super flexible too.
iBooks2 deserves credit for moving the textbook space forwards but to make any claim that the iPad will change the classroom is foolish.
Posted on Jan 19, 2012 | 5:57 PM EST reply Recommend Flag actions
Yeah and you have to buy iPad your whole life if you want to keep your textbooks form school?
It would be better to create content for education on open standards. With HTML5 you could easily create similar textbooks that would work on any device of the future and could stream the content. The only thing missing is a powerful and easy tool to create HMTL5 content.
Posted on Jan 19, 2012 | 1:43 PM EST reply Recommend Flag actions
I’m glad Verge editors are asking these kind of questions. If apple wants to reinvent the textbook then they need help get iPads into schools.
Posted on Jan 19, 2012 | 12:22 PM EST reply Recommend (1) Flag actions
I think we’ll see more info about this at the ipad 3 event
Posted on Jan 19, 2012 | 12:28 PM EST reply Recommend (2) Flag actions
e-Pad..?
Posted on Jan 19, 2012 | 12:50 PM EST reply Recommend Flag actions
Even when the iPads were free, there is still the question about censorship and the lack of open standards.
Posted on Jan 19, 2012 | 1:41 PM EST reply Recommend Flag actions
What question is that exactly? It’s vey likely you’ll be able to read even the stuff out of iBooks Author on other platforms if you wanted.
Posted on Jan 19, 2012 | 2:06 PM EST reply Recommend Flag actions
Is it open standard? I didn’t found that info. So will you be able to read your textbooks form Apple on your next device from Google? I doubt that.
Posted on Jan 19, 2012 | 2:07 PM EST reply Recommend Flag actions
I can already open the documents partially in an ePub reader that was around well before this announcement, so it’s certainly a possibility.
Posted on Jan 19, 2012 | 2:12 PM EST reply Recommend Flag actions
Apple releases a tool whereby Teachers can create their own textbooks. And it’s free. And you complain about censorship? HA!
Posted on Jan 19, 2012 | 6:14 PM EST reply Recommend Flag actions
Excuse me for sounding like an apple hater, but…
iBooks Author is free. If you have a mac.
Mac’s aren’t free. They’re actually very expensive. Saying that iBooks Author is free is like saying XCode is free, or iMovie is free. You have to spend significant amounts of money buying into apples platform until you can use them.
Posted on Jan 19, 2012 | 9:18 PM EST reply Recommend Flag actions
*before you can use them
cmon comment editing…
Posted on Jan 19, 2012 | 9:19 PM EST reply Recommend Flag actions
I think we’ll see an “ePad” when the new hardware is announced in March or so.
Posted on Jan 19, 2012 | 12:24 PM EST reply Recommend Flag actions
…if it is built like the eMate then they may be on to something.
Posted on Jan 19, 2012 | 12:31 PM EST reply Recommend Flag actions
pointless. they might do an iPad mini in a couple years, but that’s it. The 7" form factor is kinda meh.
Posted on Jan 19, 2012 | 6:16 PM EST reply Recommend Flag actions
I think this is a great thing, but iPads in the hands of all students is a big issue.
Posted on Jan 19, 2012 | 12:26 PM EST reply Recommend Flag actions
Wait. What are you saying? That iPads should cost $100? This isn’t OLPC. Less than 2 years ago everyone was surprised they started at $500. And I have seen deals where you can get refurb iPads for $300 now. I bet iPad2 will drop to $300-$350 next month when the new one comes out.
Posted on Jan 19, 2012 | 12:26 PM EST reply Recommend Flag actions
Great, this should go a long way in helping school districts that wouldn’t even be able to afford them at $100 per device.
Posted on Jan 19, 2012 | 1:01 PM EST reply Recommend Flag actions
Price isn’t the only issues schools will face. Memory is another one. The E.O. Wilson’s Life on Earth text book is 1GB for two chapters. A 16GB iPad isn’t going to be able to store more than 2-3 classes worth of text books at this size. It’s no wonder Apple bought that memory manufacturer. It wasn’t to keep supply up, it was probably to get costs down, so they can put more RAM in these things to store all this content.
Posted on Jan 19, 2012 | 12:37 PM EST reply Recommend (1) Flag actions
Apple didn’t buy a memory manufacturer. It bought an SSD controller designer.
Posted on Jan 19, 2012 | 12:44 PM EST reply Recommend Flag actions
They call downloading videos, text and HTML5 elements a “reinvention”.
Next version of Safari for iPad will only work if you buy and download iWebsites.
Posted on Jan 19, 2012 | 1:39 PM EST reply Recommend Flag actions
The same silly cynicism can literally be applied to anything that comes out from anyone. Feel free to show someone else attempting to offer a similar package though.
Posted on Jan 19, 2012 | 2:09 PM EST reply Recommend Flag actions
But this is aimed at education. Imagine paper would only be sold by one company that had guidelines about the content.
Posted on Jan 19, 2012 | 2:11 PM EST reply Recommend Flag actions
I wrote the same thing in a similar thread but it bares repeating here:
Don’t get me wrong. I love Apple products, I own an iPad 2, a iPhone 4S, a Mac Mini, a Macbook Pro, I work in an office that’s 95 percent Mac Pro’s.
But I am also a huge proponent of good education…
Apple’s Education initiative is neat, but the entirely wrong answer. Education is not lacking just because of the lack of tools. There is a fundamental divide between the have and have nots.
The kids who need help go to schools where they’d get stabbed for an iPad. The only students who this will help are the students who don’t need it!
I’d love to see Apple make a sizable donation to multiple education funds. Or make it easier for students to afford iPads (without applying for a high APR Barclaycard credit card).
That all being said, as a privileged middle class white boy… Man this stuff is cool! Wish I was in high school when this stuff was around.
Posted on Jan 19, 2012 | 12:43 PM EST reply Recommend (3) Flag actions
with the distraction issue, I’m sure that there could be locked-down ‘education iPads’ or at least a more curated experience like the iPads in the Apple Stores.
I honestly don’t know how this could make it’s way into most public schools though. It’s going to be weird introducing a luxury-ish consumer device into a classroom, where everyone is used to it being a desirable toy. I’m thinking that the HTML5 web app textbook may ultimately be a better solution especially for lower income schools because it’s not really device-dependent.
Posted on Jan 19, 2012 | 12:47 PM EST reply Recommend Flag actions
Apple is a for-profit looking out for its bottom line, and don’t forget that. This may not be the best solution for textbooks (at present I’m certainly not convinced this is), but it sure is a good way to sell iPads and get more people hooked into the Apple ecosystem at a younger age.
Posted on Jan 19, 2012 | 12:51 PM EST via mobile reply Recommend Flag actions
Agreed. It is up to local schools and school boards to decide if they want to get into bed with Apple. This may be a terrible idea for schools… but Apple is trying to position the iPad as a core device in schools.
Personally, I think it is bad public-policy for schools to lock themselves in with any single vendor for anything as critical as textbooks. At the same time, Apple’s end-to-end integrated solution has the potential to have a real impact on learning. Hopefully, the threat of Apple’s lock-in will provide Apple competitors the incentive they need to come up with a more open-solution that is much better than the current state of affairs. Because right now, current textbooks are fairly ineffective learning tools for many students.
Posted on Jan 19, 2012 | 3:14 PM EST reply Recommend Flag actions
My wife is a math teacher so I’ve seen this play out before with high-end graphing calculators. The district would buy a set of calculators at $100 each and provide to students who didn’t have their own, and would require a deposit. At first some calculators disappeared, but once they became prevalent in the school it has become less of an issue. I think more textbooks go missing at the end of a school year than calculators, which can be an issue if the textbook is out of print.
Obviously iPads cost more that the TI-84 Plus, but directionally it’s a similar concept. The biggest challenge will be getting teachers to adapt their teaching methods, not the students embracing technology.
Regarding distraction, my kids’ school runs a student-specific wifi network that locks out all social media, so I think that issue can be addressed adequately.
Posted on Jan 19, 2012 | 12:51 PM EST reply Recommend Flag actions
Except not a lot of people outside High School math would have any use for a graphing calculator, so I’d imagine the loss to be much, much greater.
Posted on Jan 19, 2012 | 12:55 PM EST reply Recommend Flag actions
Ha, good point, and I agree. Living in a math-teacher-spouse bubble, I guess. Although as technology becomes more ubiquitous it hopefully becomes less of an issue. I hear less about stolen iPods today than I did 3 years ago. And I think teachers would welcome a new process that would eliminate the inventory management process for textbooks today.
Posted on Jan 19, 2012 | 1:07 PM EST reply Recommend Flag actions
I think people don’t steal lipids as much any more because they’re pretty ubiquitous. My high school had roughly 2 iPhones a month stolen in the locker rooms, along with android phones and other smartphones.
I don’t know why you’d steal something that you’d have to pay ~$80-100 a month to get the full functionality out of, but i guess thieves are dumb, especially in high school.
Posted on Jan 19, 2012 | 1:19 PM EST via mobile reply Recommend Flag actions
“this play out before with high-end graphing calculators”
cheque, please.
Posted on Jan 19, 2012 | 6:17 PM EST reply Recommend Flag actions
None of these publishers have anything in linguistics.
Closest things are a few “Let’s learn language X”, which isn’t really relevant. At all. So that’s an entire research field missing.
Hope more publishers gets added as things move along.
Posted on Jan 19, 2012 | 1:10 PM EST reply Recommend Flag actions
We (I can’t be alone in this) need Oxford, Cambridge, Blackwell, Routledge etc…
Posted on Jan 19, 2012 | 1:14 PM EST reply Recommend Flag actions
Did you even bother searching the gajillion language learning apps in the App Store? How about the zillion audiobooks?
Posted on Jan 19, 2012 | 6:17 PM EST reply Recommend Flag actions
Although it would be great if Apple announced an ePad or a $99 iPad 1 variant, they really do not have to to make this work. I don’t think this education announcement has to bear fruit within 12 months to be a success. I would think this is a long term plan (by which time iPads will naturally come down in price).
The reality is that the media will be quick to find some stats relating to these new textbooks actually improving kids education in some way (if they do). Then every parent will be buying them, even those who can barely afford it (on credit).
As a parent you’d do ANYTHING to give your kid the best start in life, even if it’s only a minor leg-up. Nothing is too much trouble – Move house to a better area, hire the best nanny, tutor, whatever. $500 is not a lot of money if it’s genuinely believed to help their education.
Posted on Jan 19, 2012 | 1:11 PM EST reply Recommend Flag actions
Hardware is not an issue here. Publishers will create hardbound and iBook versions at the same time. Students with iPads can buy the iBook version, students without an iPad buy the hardbound version. Its a very simple transition that helps Apple’s cause. Every student getting a loan is now going to put an iPad at the top of their shopping list because it will actually save them money when they buy iBook textbooks. Brilliant move.
Posted on Jan 19, 2012 | 1:18 PM EST reply Recommend Flag actions
Yeah. Brave new world! And when Apple changes the guidelines they can erase any textbook from your device. It happened with apps and it will happen with textbooks.
Posted on Jan 19, 2012 | 1:36 PM EST reply Recommend Flag actions
Apple does not remove the apps from your device, they remove it from the store if guidelines are changed. the only time which they use the kill switch they have is for malicious apps
Posted on Jan 19, 2012 | 1:38 PM EST reply Recommend Flag actions
There is a supposed “kill switch” that Apple could use for an app, but never has. They simply remove content from the store. Just recently somebody managed to get a tethering app approved. Those who downloaded it now can tether anything to their iPhone regardless of what the carrier has to say. Apple has removed the app from the store (took them a few hours), but has not removed the app from anybody’s device.
Posted on Jan 19, 2012 | 1:44 PM EST reply Recommend (1) Flag actions
Apple has never removed anything from anyones devices. Amazon and Google both have, but not Apple. Apparently the ability is there, but they only plan to use it for security purposes. For example a rogue app makes it into the app store and starts dialing 900 numbers while you sleep. Apple would remove that. So far though nothing else has.
Posted on Jan 19, 2012 | 6:55 PM EST reply Recommend Flag actions
Yes but they do censor content before it is released or they block a whole app. In this case they have the power not to release a book with content they don’t want. I think that’s very dangerous.
Posted on Jan 20, 2012 | 4:47 AM EST reply Recommend Flag actions
Ya know, publishers have the right not to release a book they don’t want to as well. Schools don’t carry books they don’t want to. Teachers and professors don’t use books they don’t want to. If you think what Apple is doing is dangerous, then what the whole education system is doing might make the sun explode.
Posted on Jan 20, 2012 | 10:41 AM EST reply Recommend (1) Flag actions
I’ve volunteered in public school classrooms in the past five years . The 5th grade classroom I was in had 3 PCs, each more than 3 years old, and a fleet of beat-up textbooks. This was not a notably poor school district, nor in a poor neighborhood, but the schools has 30 kids in a room by 5th grade, and volunteers came in to teach art (I was in the classroom via an AIGA art-enrichment program) and music. Forgive me, but given that situation, I’m having a hard time envisioning an iPad for every student.
The truth of the matter is, I’m not convinced that this is the best use of money in any case. There is evidence in the lower grades that paper books are in fact better for learning. They don’t necessarily need new books every year (which is, I’m guessing, what’s in it for the publishers, at $15 a pop). And even more evidence that lower class size numbers and art, music and physical education do more for improving test scores – and young minds – than computers.
Posted on Jan 19, 2012 | 1:22 PM EST reply Recommend Flag actions
Suddenly my elementary school random art lesson assemblies 12 years ago…make depressing sense.
Posted on Jan 19, 2012 | 3:34 PM EST via mobile reply Recommend Flag actions
I agree that art, music and physical education teachers are superior to volunteers.
However, to be fair, the AIGA San Francisco developed and provided a decent curriculum with a series of well-thought out projects for the designers who volunteered to do this, as well as some training and support. I spent a fair amount of money on supplies, and my partner’s office provided a lot of supplies as well. But the program was 8 weeks long, out of the entire school year, and the teacher told us that it was hard to get her class into the programs offered by the various professional organizations at all. The rest of the year the teacher did the projects herself, or used parent-volunteers.
Posted on Jan 20, 2012 | 1:33 PM EST reply Recommend Flag actions
Why is the Verge so uncritical about these announcements? I find this to be really a dangerous move for education!
- Are those textbooks open standard? They have to be, IMO
- Apple can control and censor the content. You fight against SOPA but you are happy about this?
- Why are those textbooks offline? Up to 1 GB for one single book? What about streaming videos and graphics? Did they never heard about “the internet” or “the cloud”? Seriously, downloading should be optional.
I don’t mind the prize of the iPad. And it is great that Apple is delivering great tools to create good content. But content for education have to be based on open standards and the distribution must be cross-platform.
Posted on Jan 19, 2012 | 1:34 PM EST reply Recommend Flag actions
Apple certainly needs to be regulated to avoid censorship of content that is deemed appropriate by school districts, but Apple also needs to keep garbage out of their store too. Any abuse by Apple needs to be reviewed by government and the laws will be different in every country so Apple needs to account for that.
Making the textbook format open is interesting, but schools have been purchasing computers for years that run proprietary software that is locked into a platform. There is currently no precedent on how this would apply to books themselves. I personally would love it if Kindle-purchased books could be read on the iBooks apps and iBooks-purchased could be read on the Kindle. I would love to see the stores disconnected from the readers. The best Apple can do right now is publish their textbook format as an open standard.
The reason for full-download/offline content is because today’s schools do not have the bandwidth to handle 700+ students jumping on the Internet and downloading video. In the future I do see stuff moving more to the cloud. You also don’t want students getting distracted in class by surfing the web instead of reading their textbooks (disabling Safari might help there).
There is lots of potentially scary stuff that companies like Apple and Google are capable of doing, so consumers and lawmakers need to be vigilant.
Posted on Jan 19, 2012 | 1:42 PM EST reply Recommend Flag actions
I know all this. But first: why should educational textbooks be delivered through the store of one single company? Seriously.
Websites are open standard and it works great for education. The only thing that we need is tools to create interactive textbooks based on open standards. And their could be an app to only read HTML5 textbooks. So students don’t have to be distracted when they would use a browser.
Don’t get me wrong. I’m not against the iPad. It may be the best device for use in school today, but maybe in 5 years there will be a much better device from XYZ. Will every school need to re-purchase every digital textbook again? Or will they stay with Apple?
I have a bad feeling about this.
Posted on Jan 19, 2012 | 2:05 PM EST reply Recommend Flag actions
The reason we don’t have an open web base free tool is because companies do this sort of thing because they intend to make money on it one way or another. Obviously Apple made a huge investment here. Their format for the new iBooks is pretty close to ePub 3 supposedly, so it sounds like ultimately they are going to have to contribute back to the ePub standard for the textbook format. The proprietary phase for this cannot last forever, but certainly he who makes the investment first will be the first to reap the rewards.
Ultimately Microsoft was forced to publish their MS Office file formats if MS Office was going to be continued to be used by state and local governments. Apple will likely be forced to publish their standard as well and allow others to write to it or create their own readers for it.
Posted on Jan 19, 2012 | 4:58 PM EST reply Recommend Flag actions
“Websites are open standard and it works great for education”
And um… where has that gotten us? Websites didn’t replace textbooks.
Posted on Jan 19, 2012 | 6:18 PM EST reply Recommend Flag actions
Exactly because companies like Apple get enough support with closed content. Welcome to the 21st century.
Posted on Jan 20, 2012 | 4:51 AM EST reply Recommend Flag actions
Why is the Verge so objective?
trolololol
Posted on Jan 19, 2012 | 2:01 PM EST reply Recommend (1) Flag actions
Come on. Do you not pay attention to text books in general? Yes, the event was held in New York, but Texas is one of the main centers of text book publishing today. Because Texas is a very conservative state, text books have stared taking a much more conservative, biased view towards the material they present in order to appeal to the average Texan sensibility. Seriously, read up on this. If I had to chose between Apple curating text books and parties trying to appeal to right-wing fundamentalist Texan boards of education, I’d go with Apple any day of the week.
Posted on Jan 20, 2012 | 10:47 AM EST reply Recommend Flag actions
When Jobs first announced the iPad he said there was some room to move the price if needed. If Apple does the right thing here they will make iPads very cheap for schools like they did with the Apple II. You want students latched on to your product at a young age to create a captive market of customers for later. To really make this a revolution in education Apple needs to think about some of the following:
1) Sell/lease iPads to school at about a 40% discount (they will likely need the 32GB iPad to store all the needed textbooks as they grow in size)
-this would mean only a small profit to Apple, but a large volume sale and increased demand to “own your own iPad for home”.2) Offer iPads to the students for purchase through the school at a discount to parents buying for their kids. This puts it on the parents to make sure their kids are taking care of them. Then you have a program whereby the school district provides iPads free of charge “on loan” to underprivileged kids (they do this with laptops today for kids who don’t have computers at home at my kid’s school).
3) Provide a seriously durable iPad case to every student to prevent constant breakage.
4) Put a version of “Find my iPad” on these that can’t be easily circumvented by shutting down the device or putting it in Airplane mode. Theft is going to be a huge problem if every kid is carrying an iPad. Few will steal a textbook, many would steal an iPad.
Posted on Jan 19, 2012 | 1:35 PM EST reply Recommend Flag actions
“When Jobs first announced the iPad he said there was some room to move the price if needed”
Source?
I have a hard time believing Jobs stood up on stage and claimed “We’re making lots of profit on these, so if competitors come in, we’ll just slash prices”
Posted on Jan 19, 2012 | 6:19 PM EST reply Recommend Flag actions
So many angles. Too many.
The idea is terrific, the end result is spot on. I had an encyclopedia set (from the 50s/60s) when I was younger which had overlaying clear cutaways (a wasp, frog etc) so that you could see the different layers – it was amazing, and this takes it to a whole new level.
But, the iPad, whilst being amongst the ideal devices for the task, isn’t really the most cost effective. The ‘open’ argument has already been made, and the bottom line is that there are plenty of netbooks, laptops and so on that could carry out this task without much, if any, detrimental effect to the final product.
It’s great what Apple are doing here, as long as the hardware can be sorted out – education, no matter where you are in the world, is already split into ‘haves/have-nots’, and this could well serve to make things worse.
One more thing – if Apple really want to stir things up, make the iBooks Author work on the iPad itself – there are opinons expressed that Apple are looking at the iPad as being their lowest cost computer (low end laptop replacement), so let’s go. Tablets in general are looked at for being for consumption, I believe the next step is to challenge that perception.
Posted on Jan 19, 2012 | 1:35 PM EST reply Recommend Flag actions
In a gist, I believe iPads in classrooms are a possibility if you compare the pricing of a 16GB model iPad to the cost of textbooks and computers for a school (iPad vs. textbooks + computers). The iPad can take the place of these two products because it can be a “textbook”, a “computer”, and much more. Of course depending on the kind of class it is the use of computers, iPads, and textbooks may vary from class to class as well as school to school.
Posted on Jan 19, 2012 | 2:30 PM EST reply Recommend Flag actions
I’m a little shocked that they targeted high schools and not colleges. Though I had to pay of my books in high school — most people experience the kick in the nuts that is buying textbooks in college/graduate school.
If Apple announced a partnership with Thomson Reuters and Lexis then the iBookstore would be a gigantic hit with law schools. This past semester alone I bought $436 worth of USED books. In my past 3 semesters I have spent probably more than 1500 bucks on law books that are terrible. Granted there’s probably very little room for flash in a case book but being able to search the case book alone is an incredible value add. Plus, assuming the books were still under 50 bucks — even after buying an iPad — I would save a tremendous amount of money.
Posted on Jan 19, 2012 | 2:34 PM EST reply Recommend Flag actions
Sure. My old high school is down the hole right now. I hear everyday about cuts. Teachers, books, supplies. They’re all cut. Think about it. Supplies are and always will be cheaper than a $400 device. I understand that in the school district nearest to Apple HQ, they can afford it, but that’s because Palo Alto and the surrounding areas are extremely wealthy. I remember one of my old high school teachers telling my class one day that Palo Alto teachers made 20k more than the teachers in my district (we’re only about 35 miles north). That’s representative of the money issues. They’re basing this off of their own immediate location.
Usually I like what Apple does but saying that an iPad is affordable for every student in every school? No.
Posted on Jan 19, 2012 | 2:36 PM EST reply Recommend Flag actions
This quote below is from CNET’s Linda Turrentine. Interesting insight.
“Families in my district, which is lucky enough to benefit from local taxes keeping class size down, still find themselves footing the bill for copy paper and markers in classrooms. Our fundraisers aim to keep the art teacher employed. Fancy technology is laughably remote to us.”
Posted on Jan 19, 2012 | 2:40 PM EST reply Recommend Flag actions
Doh!
Here is the link to that article…
http://news.cnet.com/8301-30677_3-57361919-244/apple-ibooks-in-schools-devil-is-in-the-hardware/
Posted on Jan 19, 2012 | 2:44 PM EST reply Recommend Flag actions
I really wish this announcement would have pertained to college students as well as the K-12 sector. I beleive Apple would love to get entire school districts on board with this as they would likely push a ton more iPads and books.
As a student myself and spending upwards of $500 per semester on engineering textbooks, i would much rather like to buy and iPad and get an ebook for $20. The iPad would pay for itself in a semester.
Posted on Jan 19, 2012 | 2:55 PM EST reply Recommend Flag actions
How is Apple not violating the Sherman Antitrust Act by locking out competing hardware platforms? I’m sure there must be a logical reason, I just need it spelled out for me in simple terms so I can understand it.
Posted on Jan 19, 2012 | 5:18 PM EST reply Recommend Flag actions
I think people are overblowing the expectations of what today’s announcement was about. It’s not about reinventing education, That’s too big of a task for even Apple to tackle. They know that, they even admitted it.
Today’s announcement was about increasing student engagement and “reinventing” textbooks was a way to do that. It’s not about putting iPads in every classroom (yet, but who knows?). It’s a software, a tool. A very powerful tool mind you, but still just a tool.
I think it was a great announcement for Apple and lays a strong foundation for future educational plans down the road.
Posted on Jan 19, 2012 | 5:30 PM EST reply Recommend Flag actions
Apparently, Phil Schiller was under a tight time limit and skipped one of the strong selling points of the eTextBooks I had coached him on. In some earlier discussions I had with Phil Schiller, I encouraged him to mention that if Texas school students had iPads back in the late sixties, there would be no need for a school book depository and President John F. Kennedy might have served out his complete term.
Marketing Exec
Posted on Jan 19, 2012 | 5:54 PM EST reply Recommend Flag actions
HyperCard! Wow, miss those days.
Posted on Jan 19, 2012 | 6:39 PM EST reply Recommend Flag actions
Please do note, as Steve Jobs once said: “time takes care of a lot things”. Apple IS reinventing and leading in education in this digital age, they are the ones who can actually deploy such a revolution.
Now that Apple made another move others will follow, high segment schools and publishers will be the first to jump on the bandwagon and before you know it you have to tell your grandchildren that in your days you used books.. Yea, with ink and yes, with real paper.
Posted on Jan 19, 2012 | 9:25 PM EST reply Recommend Flag actions
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