In its earnings call today, Google just announced that there are now some 250 million Android devices in the field, progressing at a rate of 700,000 activations per day — that's no different than the figure that Android boss Andy Rubin threw out last month, but it's 50 million more in total than the number given last November. It also says that some 11 billion apps have been downloaded in the Market; it hit 10 billion in early December, so it's added another billion in about six weeks' time. To put things in perspective, Apple announced that the iOS App Store had reached 18 billion downloads at last count — the company's next earnings call is next week, and we'd expect updated stats then.
Google: 250m Android devices, 700,000 activations per day, 11b Market downloads

There are 85 Comments. Add yours.
Its significantly over 9000!
Posted on Jan 19, 2012 | 4:45 PM EST reply Recommend (15) Flag actions
Whatchutalkinbout?
Posted on Jan 19, 2012 | 5:13 PM EST reply Recommend (1) Flag actions
Shaft?
Posted on Jan 19, 2012 | 7:08 PM EST reply Recommend Flag actions
Those are some big numbers! o/\o (Highfive Google)
Posted on Jan 19, 2012 | 4:47 PM EST reply Recommend (14) Flag actions
ಠ_ಠ
Posted on Jan 19, 2012 | 4:52 PM EST reply Recommend (20) Flag actions
Don’t give me that face!
Posted on Jan 19, 2012 | 4:56 PM EST reply Recommend (9) Flag actions
too bad all doesn’t translate into money
Posted on Jan 19, 2012 | 4:56 PM EST reply Recommend (9) Flag actions
It does when you think about ad revenue off mobile. And we know that’s what Google is all about. Have you seen their stock prices lately!?
Posted on Jan 19, 2012 | 4:57 PM EST reply Recommend (1) Flag actions
No I haven’t.. all I know is their stocks were down 9% after hours of trading
Posted on Jan 19, 2012 | 5:14 PM EST reply Recommend (11) Flag actions
Their current ad revenue is minimal; they make more from the iPhone than they do on Android.
(http://www.c-spanvideo.org/program/OversightofG/start/8593/stop/8669)
Posted on Jan 19, 2012 | 5:23 PM EST reply Recommend (11) Flag actions
http://www.c-spanvideo.org/program/OversightofG/start/8593/stop/8669
(The link shouldn’t include the parenthesis.)
Posted on Jan 19, 2012 | 5:24 PM EST reply Recommend (2) Flag actions
Why do people keep trying to very selectively quote this, if you watch the full video, it’s very long, you will be aware that this is only about a share direct browser based mobile search. This is a very small part of what search is used for in Android, you start with the now permanent search bar ( not included ), or search for nearby places in the Maps app ( not included ), or in fact any app based search. Furthermore this then has no bearing on mobile ad revenue, as I think we could safely assume that Google make a lot more money out of in-app advertising ( people spend more time in apps than on the Google search page ) and through the android market then they do from search based advertising anyway. So please if you are going to use this “fact” makes sure you are at least reporting it accurately, The majority of Google landing page searches from mobile identified User Agent ID’s come from ID’s linked to iOS devices, but then I guess that wouldn’t seem like such a big deal.
Posted on Jan 20, 2012 | 7:54 AM EST reply Recommend Flag actions
What evidence is there to suggest that the search bar on the Android launcher isn’t included in that figure? The search bar in Android goes directly to Google in the browser, with the contents of the search query in the URL, in the exact same way as iOS’ Safari and its toolbar search.
The 97% to 98% of mobile search that they own does mean that they have a monopoly in search for mobile devices.
The refutable fact here however is whether Google is making more ad revenue money on the iPhone than it is from Android. If Google does garner two thirds of its mobile paid advertising revenue from iOS devices, then it is likely (although not definite) that Google could be making more gross profit from the iPhone than Android (this is especially likely when factoring in the development costs of Android). This doesn’t factor Google’s revenue from AdMob, however there aren’t published statistics that show the number of impressions shown to Android and iPhone devices separately.
Google are clearly producing Android for the long haul. While iOS is being produced purely for the purposes of profit, Google are producing Android in order to attain the highest mobile marketshare to push its search products, unfortunately at the expense of user experience.
Posted on Jan 20, 2012 | 10:02 AM EST reply Recommend Flag actions
iOS for profits? Bull. But the rest I agree with.
Posted on Jan 20, 2012 | 2:32 PM EST reply Recommend Flag actions
Thanks for clearing this up. As SJ told Schmidt ages ago.. GG could have made lots of money off iPhone ads (eg. AdSense)… they didn’t have to get into the Mobile Space. Most of their revenue comes from iPhone/iOS. When you factor in all the money they’re spending to develop Android (and all the lawsuits, etc), taking SJ’s advice would have been more profitable.
Look, they bought Motorola because of this crap. You think Android has caused anything but problems for these guys?
Posted on Jan 19, 2012 | 5:54 PM EST reply Recommend (7) Flag actions
Why are you so against android? After all, Competition is better for the consumers.
Posted on Jan 19, 2012 | 7:26 PM EST via mobile reply Recommend (4) Flag actions
It doesnt have to be “bashing Android” to point out the financial sense of the matter.
Take the Xbox for Microsoft, that thing cost them BILLIONS before they saw a freaking cent of profit!
Forbes article from 2007, the year the iPhone launched
Xbox had cost 5 Billion USD by then!
A quick search about the RROD early Xbox 360 failures gives results around a billion dollars for replacement costs
http://www.zdnet.com/blog/hardware/xbox-360-unreliability-costs-microsoft-1-billion/590
I couldnt quickly spot any recent articles giving figures about the total sunk cost (read : constant losses) of the two Xbox consoles until they broke even, recent articles focused on the now profitable 360, but I remember seeing it was double digit billions to break into the home console market….is it worth it?
I love Xbox Live, I’m a PS3 user sick of the crap PSN service, its great to have competition (imagine if the PS3 were the only “real” console of the past generation! PS3 vs Wii would have SUCKED!!!), but as a financial standpoint, is it worth it to Microsoft?
If you were on the board, and some punk kid suggested “hey guys! Lets make a totally rad, hip, cool, groovy home console, for just XX billions of dollars, years of constant losses until it finally breaks even, ha HA!”, would you expect the board to say “yes, lets!” ? :-)
Microsoft saw owning the console market as owning the tv market, streaming video, web browsing, music, you name it, it was somewhere they HAD to be.
What if the real market for home tv watching comes from smartphones and tablets, that stream to your TV over Airplay/DLNA? That relatively few people rely on a dedicated Home Console?
That would be XX billion dollars down the drain, excluding the subsequent profits, business is about real money, not fantasy football, you have to choose your battles carefully.
http://www.forbes.com/2007/04/18/xbox-microsoft-nintendo-pf-ii-in_re_0418soapbox_inl.html
Posted on Jan 19, 2012 | 10:11 PM EST reply Recommend (5) Flag actions
DAMN! Forbes article is at the bottom of my comment :-)
Posted on Jan 19, 2012 | 10:11 PM EST reply Recommend Flag actions
Thanks for your insightful comment. To me, although android costs google a lot of money (like xbox to windows), it doesn’t matter to us consumers as long as we can profit from it (competition). Let the businesses decide on how to gain profits instead of we “agreeing/supporting” them to kill competition.
Hopefully you understand what I’m trying to say here.
Posted on Jan 21, 2012 | 5:48 AM EST via mobile reply Recommend Flag actions
Where exactly did he say he was against Android?
Posted on Jan 20, 2012 | 3:41 AM EST reply Recommend Flag actions
Yes they should have not gone into mobile space 2 years before iPhone was announced and a year before Schmidt became a board member. Now who got into mobile space first?
Posted on Jan 19, 2012 | 7:40 PM EST reply Recommend (2) Flag actions
you have to remember that Google wanted to get into the mobile space to keep MS from getting a monopoly (they were the big players at the time, along with Palm). That was the plan from the beginning and why Android was purchased when it was (years before the iphone was announced, and likely before it was even really in development).
In the long term, they had to weigh whether or not they wanted to put all their cookies in Apples basket. Given Apple;’s history of using partners only as long as they need them, it was probably prudent of Google to pursue more revenue options.
Posted on Jan 20, 2012 | 2:38 AM EST reply Recommend (2) Flag actions
Actually Apple has a history of being loyal to their partners. In most cases, their partners turn traitor on them. Look how long Apple stuck with Motorola on CPU’s even when they failed to deliver. Despite the music industry resenting Apple for capitalizing in their failure to fight piracy via torrents, Apple is still the only player to seek the blessings of the major labels before proceeding with a cloud music solution.
The problem is basic economics. Everybody expects to be cheated and so they refuse to trust their partners with their future. Its very hard to put all your eggs in somebody else’s basket and trust that they are going to do the right thing. I believe Jobs had every intent on using Google for all search and in-app advertising before the fall out. I also believe that Siri would have been developed with Google had they stayed partners. But when it came to partners Jobs had a very personal perspective on what others viewed as “business relationships”.
Problem is, how can you possibly trust the future of a multi billion dollar company like Google to another company. Google had but one choice, they had to go it alone and make Android into the vehicle to get them there. Problem is that so far Google has made very little money off Android. Counting the acquisition of unprofitable Motorola, Google won’t break even on Android for 8 to 10 years (assuming they don’t make another major investment). If not for their monopoly in Internet search and massive profits from that, Android would have died from lack of funding.
Google had made a huge bet on Android. These huge numbers boost confidence, but do not a profit make. The nice thing for Google is that they can easily afford the bet they have made and ultimately their bet is helping the consumer by providing alternatives. Still, a continued Apple/Google partnership might have meant some other nice innovations would have come to pass in the time these companies spent fighting each other.
Posted on Jan 20, 2012 | 3:40 AM EST reply Recommend (2) Flag actions
Then Apple decide to sign a new search and mapping deal with Bing, and Google lose all relevance in mobile.
They had to create their own platform as they needed to own the delivery mechanism to ensure that 3rd parties weren’t controlling their destiny.
Posted on Jan 20, 2012 | 4:26 AM EST reply Recommend (1) Flag actions
You seem to be obsessed with Google. You jelly?
Posted on Jan 19, 2012 | 5:07 PM EST reply Recommend (8) Flag actions
yes I hate their butts .. but they have some nice services thou.. just don’t like them
Posted on Jan 19, 2012 | 5:12 PM EST reply Recommend (6) Flag actions
Did they steal your lunch money?
Posted on Jan 19, 2012 | 5:51 PM EST reply Recommend (2) Flag actions
no .. they are selling illegal drugs and making money off it.. that’s reason enough
Posted on Jan 19, 2012 | 5:56 PM EST reply Recommend (1) Flag actions
I totally agree, they should give them away for free.
Posted on Jan 19, 2012 | 6:05 PM EST reply Recommend (7) Flag actions
Isn’t that how Bing makes its money?
Posted on Jan 19, 2012 | 6:28 PM EST reply Recommend (4) Flag actions
No…. Bing pays the illegal drug salesmen to advertise on their site…. Big difference.
Posted on Jan 19, 2012 | 7:42 PM EST reply Recommend (1) Flag actions
But typical buyers don’t manage to find the salesmen on Bing. They type “buy drug” and the only hit is a video named “drug user” showing Ballmer on a stage.
Posted on Jan 20, 2012 | 2:10 AM EST reply Recommend (1) Flag actions
They’re also injecting aids into our chicken nuggets! It’s a metaphor!
Posted on Jan 20, 2012 | 2:06 AM EST reply Recommend Flag actions
Google murdered my poor old grandmother!!!
Posted on Jan 20, 2012 | 7:49 AM EST reply Recommend Flag actions
why does it have to generate money?
Posted on Jan 19, 2012 | 5:12 PM EST reply Recommend (2) Flag actions
You don’t think El Goog is a Father Christmas venture do you?
Posted on Jan 19, 2012 | 5:13 PM EST reply Recommend (11) Flag actions
Why do you care if they are insanely profitable? If you hate them, it absolutely irrelevant.
Posted on Jan 19, 2012 | 7:43 PM EST reply Recommend (2) Flag actions
Cuz it says something about the quality of the software if someone’s wiling to pay for it. That’s why you measure PC Revenue Share and things like Share of total Mobile App Revenue.
Posted on Jan 19, 2012 | 5:52 PM EST reply Recommend Flag actions
They may not be as profitable as Apple, but saying it doesn’t translate into money is just ignorant or trolling. I’m sure most companies would love to be in their “poor” fiscal situation.
Posted on Jan 20, 2012 | 8:46 AM EST reply Recommend (1) Flag actions
on behalf of the legions of softies commenting here.
We are not impressed
Posted on Jan 19, 2012 | 4:57 PM EST reply Recommend (1) Flag actions
On behalf of those of the unaligned technology lovers. Can’t we all just get along?
Posted on Jan 19, 2012 | 5:08 PM EST reply Recommend (15) Flag actions
What are you impressed with? WP7 sales?
Posted on Jan 19, 2012 | 5:11 PM EST reply Recommend (5) Flag actions
Catching up with iOS. Its good to have a metric that can actually be compared
Posted on Jan 19, 2012 | 4:59 PM EST reply Recommend (1) Flag actions
Yea, at last count iOS had about 250MM, so we’ll see, I’m guessing theyre up to 300MM now. Still, not bad for Linux. Shame about the lawsuits.
Posted on Jan 19, 2012 | 5:50 PM EST reply Recommend (2) Flag actions
That’s a lot of royalty payments to Microsoft!
Posted on Jan 19, 2012 | 5:01 PM EST via mobile reply Recommend (12) Flag actions
No joke. And Microsoft doesn’t lift a finger (well, maybe one.)
Posted on Jan 19, 2012 | 7:10 PM EST reply Recommend (10) Flag actions
If the licensing fees for WP7 on the ZTE Tania is to be believed, it would still cost less upfront to go with Android. Those software customization are merged into Android by the manufacturer’s own choice anyway.
Posted on Jan 20, 2012 | 9:37 AM EST reply Recommend Flag actions
I wish Android was more polished. These figures would mean so much more if every phone being activated ran ICS
Posted on Jan 19, 2012 | 5:06 PM EST reply Recommend (2) Flag actions
agreed…i hated Android until I plut ICS on my Touchpad yesterday. Wow…haven’t touched my iPad in 24 hrs (<- that says a lot more than it appears)
Posted on Jan 19, 2012 | 5:11 PM EST reply Recommend (2) Flag actions
ICS is really really polished. In a lot of ways. Give it a try bro.
Posted on Jan 19, 2012 | 5:12 PM EST reply Recommend (3) Flag actions
I’m pretty sure, that’s what he was saying… if all of those new activations ran ICS, it’d be a much different story.
Posted on Jan 19, 2012 | 5:14 PM EST reply Recommend (4) Flag actions
Wait 6 months… and then… like… maybe 35% of their devices will run ICS.
It’s just Google’s model for platform growth, it comes with these downsides. Fragmentation is not going to go away, but it will keep WP7’s market share at marginal levels for years to come.
Posted on Jan 19, 2012 | 5:56 PM EST reply Recommend (4) Flag actions
Windows Phone’s best shot is going to be successful Windows 8 tablets, If Windows 8 flops then Microsoft is in big trouble. If Windows 8 succeeds (especially on tablets) the it should drive PC and phone sales based on compatibility advantages. Windows 8 is critical to Microsoft’s future.
Posted on Jan 20, 2012 | 3:45 AM EST reply Recommend (2) Flag actions
Windows 8 probably wouldn’t flop seeing that they own the PC market but they probably wouldn’t make a dent in the tablet market.
Posted on Jan 20, 2012 | 9:40 AM EST reply Recommend Flag actions
Yeah except all of those ICS running phones will be skinned to death with Sense and MotoBlur and TouchJizz!! That’s the problem here and what makes me mad about the whole Android world. I want a nice ICS phone without having to play flashing games and have no working camera or some other such nonsense, yet the only option is a phone that’s all plastic, way too big, and has questionable performance IMO (GNexus).
If these jerkoff OEMs would make at least ONE of their 12 new annual phone releases be a pure ICS phone, then we’d have some real choice. Otherwise, if you are talking about real Android, the pure thing, there really is zero choice out there and that’s sad.
Posted on Jan 20, 2012 | 7:53 AM EST reply Recommend Flag actions
Vote with your wallet. That’s what I’m doing. I have made a conscious decision to always buy a Nexus device. I understand that’s not a particularly satisfying answer to your grievances, but its the only thing that I think may be effective.
Posted on Jan 20, 2012 | 2:58 PM EST reply Recommend Flag actions
This is part of the problem, when you buy an android you never know if you’ll be in the elite group of phones which may or may not get the latest update.
Posted on Jan 20, 2012 | 12:55 PM EST reply Recommend Flag actions
These numbers are good and all but no surprise to those who have been following them. There’s basically no clear signs of exponential growth. Android needs something more!
Posted on Jan 19, 2012 | 5:08 PM EST reply Recommend Flag actions
Exponential growth i.e. beyond reasonable, in a recession? on a premium product? tbh i remember when it was 250,000 per day and people were like lolwtf!?!
700,000 every day is good enough to keep Android in the position Google needs it to be.
Posted on Jan 19, 2012 | 5:15 PM EST reply Recommend (6) Flag actions
What? Activations per day have been rapidly increasing, and app downloads seem to be closing in on 1 billion per month. What clears signs do you need? What metrics are you looking for?
Posted on Jan 19, 2012 | 5:16 PM EST reply Recommend (8) Flag actions
Activations are stalling. Same number as last month.
Posted on Jan 19, 2012 | 5:39 PM EST reply Recommend (1) Flag actions
I don’t think they updated their own numbers. There’s no way they didn’t see an increase in activations over the holidays.
Posted on Jan 19, 2012 | 5:46 PM EST reply Recommend Flag actions
Haha, you’re funny.
If January is the same as December (holidays shopping numbers bump, plus the absolutely insane Christmas numbers), then that is pretty significant. Most sectors of retail see big drops in January after everyone has blown their money during the holidays.
If that number sits for another month or two, your statement may hold a little bit of water.
Posted on Jan 19, 2012 | 5:50 PM EST reply Recommend (3) Flag actions
I’m sorry, but do you really expect the activations to pick up AFTER the Primary Gifting Season? Look at the spikes of iPod sales and iPad sales during that period.
Posted on Jan 19, 2012 | 7:46 PM EST reply Recommend (3) Flag actions
That just means the growth acceleration has stopped, but not the growth itself. 700K each month means Android is growing each month. At some point the market is saturated and you can only deliver so many activations, there’s only so many outlets, only so many people, etc… The growth can’t grow forever, we can’t have 2 million activations per month someday in other words. 700K might be as high as it gets, but that still is hugh growth. At some point, everyone who can afford it will have a smartphone and all these growth stats will fall back down to bi-annual upgrade levels.
Posted on Jan 20, 2012 | 7:57 AM EST reply Recommend Flag actions
How is it that with this type of success they only manage to produce mediocre at best software.
Everyone of their products should be the absolute best and most innovative on the market.
Posted on Jan 19, 2012 | 5:35 PM EST reply Recommend (2) Flag actions
http://www.youtube.com/user/androiddevelopers?feature=watch#p/u/1/xUnbZlJnQ8A
Bugdroid is going to need some more jet pack fuel
Posted on Jan 19, 2012 | 5:37 PM EST reply Recommend Flag actions
http://youtu.be/xUnbZlJnQ8A
Posted on Jan 19, 2012 | 5:38 PM EST reply Recommend Flag actions
Almost as many as the iOS platform (iPads + iPod touch + iPhone). Awesome. Android is still projected to get a small slice of overall Mobile App revenues though. What that tells us is that Android users don’t really care about most of the ‘smartphone’ stuff. They mostly use their phones like dumbphones.
Posted on Jan 19, 2012 | 5:42 PM EST reply Recommend (2) Flag actions
I’m not sure if you’re just trolling or don’t understand statistics. But 67% of Android apps are free whereas 37% of iOS apps are free. So if 1 million people buy an iOS app and pay for it and 1 million people buy a similar Android app, but pay nothing for it, I wonder who generates more revenue? All you are telling us is Apple users spend more money on apps than Android users.
Posted on Jan 19, 2012 | 6:19 PM EST reply Recommend (3) Flag actions
His point is that many iOS apps are worth paying for. If you just need the basic set of most popular apps, then this is irrelevant. If you actually use your phone or tablet as a substitute for your laptop then this matters in a big way.
My only guess on the “dumb phones” comment is he is referring to iOS still making up the lions share of smartphone web surfing and in-air Wifi service purchases. I think this goes along with the “laptop substitute” demographic. These users who want power apps for productivity also are willing to pay for them (because they cost money on the laptop anyway) and are willing to pay for WiFi on airplanes so they can use that time productively and are more likely to use their Web browser more often.
Of course it could just be iOS users are hardcore gamers who can’t live without a constant connection to Game Center and the most graphically intensive games on the market. Not to mention constant Web access to checkout game walk troughs online.
For whatever reason these stats are still skewed towards iOS despite Android’s large install base.
Posted on Jan 20, 2012 | 3:57 AM EST reply Recommend (1) Flag actions
There are a few differences between the App Store and the Android Market. There are apps found in the Market that are not in the App Store, for example:
-Live -Wallpapers
-Keyboards
-Themes
-Teethering Apps
-Widgets
So I would like to think that this is where the majority of the free apps come from and this is where Android Market gets the advantage of having more free apps than the App Store.
Could you please highlight which Apps are free in the Market and are not in the App store?
Posted on Jan 20, 2012 | 4:50 AM EST reply Recommend Flag actions
I personally MUCH prefer to spend a freaken $0.99 on an app and NOT have to watch advertising banners flash across my screen every few moments (which by the way hits my limited data plan a tid bit when I’m outside Wifi). I’ll never understand why free apps versus $0.99 is such a big deal. We’re all paying $60 to $100 a month for these luxury devices! Anyway, it’s personal choice and I for one hate when there is no paid version on Android like with Angry Birds (at least last time I checked). I would be more than happy to give them a whole dollar for such a great game in order to get those FU#$ING ads off my screen!!!
Posted on Jan 20, 2012 | 8:01 AM EST reply Recommend Flag actions
okay man i’m calling BS on that statement.
Posted on Jan 19, 2012 | 10:29 PM EST reply Recommend (1) Flag actions
damn, thats a lot of fragmentation
Posted on Jan 19, 2012 | 9:22 PM EST reply Recommend (1) Flag actions
Great! Very impressive numbers. Unfortunately, all I care about is why I still don’t have ICS on my Nexus S 4G?!?!?!?!?
Posted on Jan 19, 2012 | 9:52 PM EST reply Recommend Flag actions
it’s coming
Posted on Jan 19, 2012 | 10:30 PM EST reply Recommend Flag actions
“In the coming weeks”…. LOL!
Posted on Jan 20, 2012 | 8:02 AM EST reply Recommend Flag actions
How long until the 11 cent apps???
:(
Posted on Jan 20, 2012 | 12:09 AM EST reply Recommend Flag actions
wasn’t it 700k per day in november as well? no increase or what?
Posted on Jan 20, 2012 | 2:20 AM EST reply Recommend (1) Flag actions
And GOOG took a nose-dive!
Posted on Jan 20, 2012 | 10:31 AM EST reply Recommend Flag actions
How does Android have 50+% market share with 250m devices while Apple has i think its 25% with close to 300m devices? Apple announce back in OCT that they have sold 250m. From OCT to now its must be very close to 300m. And what is remarkable is Apple has 13 iOS devices, while Android has 100s
Posted on Jan 20, 2012 | 11:41 AM EST reply Recommend Flag actions
My contract is up next month, I really need to know if I get a Galaxy S II will I get ICS update? Because the phone is being advertised as using Android 2.3 This hit or miss updates are very disheartening.
Posted on Jan 20, 2012 | 1:06 PM EST reply Recommend Flag actions
yet Microsoft makes more money from android than google does!! lololololololololololol
Posted on Jan 20, 2012 | 1:28 PM EST reply Recommend Flag actions
based on the quarterly earnings Microsoft made 500 million profit from android LOLOL
while android phones accounted for basically nothing in there quarterly earnings, yet they have 40 something percent of the US smartphone market
Posted on Jan 20, 2012 | 1:32 PM EST reply Recommend Flag actions
Something to say? Choose one of these options to log in.