Google has released some stats around mobile internet and smartphone usage today that it commissioned from research firm Ipsos MediaCT, painting a largely predictable picture (with a couple surprises) about where the wireless world is headed. Tabulated once in early 2011 and again toward the end of the year, the data was culled from surveys polling citizens of five countries leading the wireless charge — the US, UK, France, Germany, and Japan — which found that the UK leads overall smartphone use at 45 percent followed by France and the US at 38 percent each. That figure is at odds with Nielsen's Q3 2011 figures which quoted 44 percent overall American smartphone penetration, but these surveys are never precise sciences, of course — Google's study polled 2,000 residents of each country "representative of the population."
In all five countries, feature phones appear to be losing their remaining ground rapidly to their smartphone counterparts: in the UK, for instance, Google's study suggests that smartphone penetration rose from 30 to 45 percent last year alone, while feature phone usage declined from 57 to 43 percent. Japan, meanwhile — well-known for its enormously high-spec domestic feature phone hardware — is just now making the smartphone leap with a jump from 6 to 17 percent. The most interesting data point might be PC usage: it's holding firm across the board, seemingly muting the belief that smartphones and tablets are already supplanting them. Browse all the findings in the gallery below.

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I think the theory is more that tablets are supplanting PC purchases, not usage.
Posted on Jan 25, 2012 | 11:06 AM EST reply Recommend (4) Flag actions
That’s part of it, but I’d think that the “couch tablet” is cutting back PC usage to a degree at this point.
Posted on Jan 25, 2012 | 11:11 AM EST reply Recommend (3) Flag actions
Perhaps. My vision of how this plays out is that people like you and I that already own desktops/laptops will continue to use them, while shifting more and more of our casual browsing to the tablet (as I think you just suggested). But when it comes time to upgrade our devices, that desktop or laptop is only going to be upgraded if it serves are more important function than surfing the web—like, say, writing, editing, or any other kind of “creation.” There’s a huge swath of people that only buy computers to access the web (which I’ve always thought was the primary drive behind laptop growth).
Posted on Jan 25, 2012 | 11:49 AM EST reply Recommend Flag actions
I have to agree. With the recent purchases of both our Touchpad and Playbook, my wife and I rarely use the PC for simple browsing. However gaming and work require that I use my PC. Period.
Posted on Jan 25, 2012 | 1:43 PM EST reply Recommend Flag actions
my n=1 research says I use my PC much less since I have my transformer prime. The keyboard may be key here though, since when I got the first gen iPad I’m pretty sure my PC usage was hardly affected.
I feel like the prime lets me do just enough more to cause me to use my PC’s much less… worst off is my laptop, which I pretty much never use anymore. Shame really cause it cost me 2000 EUR and is only little over a year old. But it’s an 18.4" gaming laptop that’s just too huge to be practical and my desktop PC is better anyway, so that’s what I use when I want to work or do heavy lifting. But for pretty much everything else I know use my prime. Even using it right now…
Posted on Jan 25, 2012 | 1:04 PM EST reply Recommend Flag actions
Yeah, you gotta ask, "compared to what?"
Since my wife got her iPad, we’ve dramatically increased the time we video-Skype with our daughter from the kitchen table. New activity. She’s switched from reading the New Yorker print edition. Learned how to use our 2-year-old USB-port TV tuner on her iMac… to watch Downton Abbey on her iPad. Started reading the NYT as part of her morning routine, and one of her Kindle/iBook novels as part of her bedtime routine. Decided to go thru the Khan Academy YouTube vids on econ. Maybe once or twice a week, I’ll pull the iPad out of the drawer and we’ll look up something on the web; perhaps we’d have gone to our desktop or laptop but usually just would’ve let it go.
(Almost) all of these activities essentially require the convenience and mobility of the iPad. They don’t cut into her email time (or my web habit); they are providing brand new functions. If we are representative, PC usage will be about flat while iPad and iPhone usage soars.
The whole reason for different form factors is to enable different activities. Whether Google is spinning the story or not, it’s inevitable that PCs are NOT where the growth is going forward and that Google will be less relevant if they don’t find a way to get more revenue than they have in the fastest-growing category.
Posted on Jan 25, 2012 | 2:29 PM EST reply Recommend (1) Flag actions
funny the big picture is clearly Android while the small one representing smartphone category is iPhone
Posted on Jan 25, 2012 | 11:10 AM EST reply Recommend Flag actions
Probably because Google isn’t allowed to use Apple products in that manner here.
Depictions of Apple Products
1. Endorsement or Sponsorship: Apple does not support the use of its logos, company names, product names, or images of Apple products by other parties in marketing, promotional or advertising materials as their use may create the perception that Apple endorses or sponsors the product, service or promotion.
http://www.apple.com/legal/trademark/guidelinesfor3rdparties.html
Posted on Jan 25, 2012 | 11:26 AM EST reply Recommend Flag actions
I missed the clouded out iPhone on one of the pages! Oops. :p
I thought you were referring to the iPhone like icons on the world map.
Posted on Jan 25, 2012 | 11:29 AM EST reply Recommend Flag actions
Hey, it could easily be a Samsung device that just looks very similar to an iPhone ;)
Posted on Jan 25, 2012 | 11:42 AM EST reply Recommend (5) Flag actions
As much as I am pleased that the smartphone share of the market is growing, it has to be said that the flag waving is getting out of hand.
1) Just try finding a self proclaimed featurephone at a price point that doesn’t include a decent smartphone alternative – consumers wanting value for money are not going to pick up the LG Viewty when they hear they can get a device with more features for the same money.
2) Alright, I’m getting a bit snobby here, but I think that there is a distinction to be made between a smartphone owner, and a smartphone user – to illustrate this, imagine someone having a MacBook Pro, and only using it to check their emails and update Facebook. Okay, it’s their money, but what a waste of tech!
3) Love the notion that you need a smartphone to access the net. Maybe it’s just wording, but these days, the slightest whiff of misinformation, intended or not, sullies the whole thing.
Posted on Jan 25, 2012 | 11:26 AM EST reply Recommend (1) Flag actions
The standards are a-changing. Twenty years ago, a PC didn’t need to have gigabyte hard drives, high-speed networking and hi-res GUI screens. Likewise, the high-end Nokias of just 6 years ago were pretty radical in having internet; just about all the feature phones have some baby version now.
But a feature phone is still a feature phone. The minimum for a smartphone is probably today around a touch UI, WebKit-equivalent browser, user-installable apps and 3G or better. None of that was available 10 years ago.
Posted on Jan 25, 2012 | 2:35 PM EST reply Recommend Flag actions
What does this lead to? Does this say that the consumer base is larger or that tablets still yet lack the functionality of a computer? If the latter, what is needed? More apps, better browser, pen and writing input? I tend to think that better web browsers are needed. And the ability to hand write notes is sort of implied by the form factor. Is it also possible that the definition of a desktop could change? What if I plugged my tablet into a dock with a bigger screen and it became the hardware for a desktop?
Sorry to ask a bunch of questions with no clear answers, but where this data leads us is far more interesting then just looking at it.
Posted on Jan 25, 2012 | 11:43 AM EST reply Recommend Flag actions
A tablet because of it’s form factor will usually be 10-11 inches which just may never be big enough for some productivity work. A docked tablet to a big external monitor is a desktop. Right now aside from the display, precise input, and performance reasons, a big reason why they can’t replace the functionality of a computer is because they are really scaled up smartphone OS’s. The tablet version of Android and iOS are not really all that different from their smarthphone versions.
Posted on Jan 25, 2012 | 1:23 PM EST reply Recommend Flag actions
Do you have any specific reasons why you think this is, though? Is it because there is no system of multiple app windows on the screen at the same time? iOS on an iPad is a scaled up smartphone OS, but it’s scaled down from a desktop OS ;) I can see how an OS designed specifically for touch and only touch is going to have trouble running some “heavy’=” traditional apps, but I don’t see how the OS’ underpinnings are going to prevent the apps from running.
Posted on Jan 25, 2012 | 1:54 PM EST reply Recommend Flag actions
Can you provide a link to this data at Google?
Posted on Jan 25, 2012 | 11:57 AM EST reply Recommend Flag actions
Try the source link at the bottom of the article..
Posted on Jan 25, 2012 | 12:25 PM EST reply Recommend (1) Flag actions
I find one of the more striking statistics to be the income related one. It really seems that America’s highly subsidized system is really promoting smartphone adoption over all other countries. Then again, featurephones in America are really, really nerfed, so it makes sense that Americans are spending the $50 to get a real smartphone as opposed to a featurephone.
Posted on Jan 25, 2012 | 11:58 AM EST reply Recommend Flag actions
“America’s highly subsidized system”.
You’re kidding right? For example the Galaxy Nexus is free here, whilst $200 in America. The UK has a highly subsidised system, the US not so much.
Posted on Jan 25, 2012 | 12:27 PM EST reply Recommend (1) Flag actions
Maybe he meant America has more bill pay customers and less pay as you go?
Posted on Jan 25, 2012 | 12:35 PM EST reply Recommend Flag actions
“For example the Galaxy Nexus is free here, whilst $200 in America. The UK has a highly subsidised system, the US not so much.”
The Galaxy Nexus is $99 in Canada on a 36 month but we get plans for $55 that include unlimited texting, 5gb of data, free evenings and weekends starting at 5pm and 500 mins voice. If you want to make the move to one of the smaller providers you can get unlimited everything for $40 as well as a heavily subsidized handset.
Posted on Jan 25, 2012 | 1:54 PM EST reply Recommend Flag actions
A 36 month contract is ridiculous.
Posted on Jan 25, 2012 | 2:39 PM EST reply Recommend (1) Flag actions
I became even more to use a PC to web browsing after buying iPad.
iPad so lame and sluggish and my PC is blazingly fast so I use iPad only for reading books.
Posted on Jan 25, 2012 | 2:33 PM EST reply Recommend Flag actions
Ref subbed phones.
End of the day you are going to pay for your phone and or your plan, carriers need to make profit therefore you or your proxy will pay.
Posted on Jan 25, 2012 | 2:51 PM EST reply Recommend Flag actions
Google is apparently too dumb to identify Germany and France on a map. American education strikes again doh.
Posted on Jan 25, 2012 | 3:23 PM EST reply Recommend (2) Flag actions
Google is a joke. The only reason they released this garbage is because they missed expectations and the stock tanked. The belief from analysts are:
-people are using mobile devices more
-people don’t use general search as much since they can go into an app and get better results
-advertising doen’t generate as much money on mobile devices
So Google conjures up a report that says PC usage is not going down. It’s more tricks they pull such as the number of G+ users they have.
Posted on Jan 25, 2012 | 4:06 PM EST reply Recommend Flag actions
why not put an addtl. link to dl the pdf?
Posted on Jan 26, 2012 | 10:35 AM EST reply Recommend Flag actions
The recent surge in the popularity of tablets will drive sales of the iPad 3 that is to be released in 2012. The iPad 3 is a perfect fit for kikin Browser, an iPad-exclusive browser available for download in the App Store: http://bit.ly/kikinappstore. kikin Browser aims to streamline users’ Web browsing and searching through the implementation of unique touch-based features that take advantage of the tactile nature of the iPad. For instance, kikin Browser allows users to slide their fingers horizontally to the left to return to a page rather than utilizing a small ‘Back’ button as is done in Safari. Learn more about kikin Browser and its features at: http://bit.ly/kikinsite.
Posted on Jan 27, 2012 | 11:43 AM EST reply Recommend Flag actions
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