Samsung needs a mascot
Zoll is not going to cut it. I vote for Shang Tsung. Admit it, the name even sounds similar to Samsung.
And the name has meaning, Shang Tsung has the capacity to suck the souls/life force from his enemies and competitors and make their powers his own. He is the best at it. Samsung got my support because they were really good at getting the best of other designs and making refining them into their own package (gs II).
It does come across as a bit... vampiric/demonic, but it still works.