The Washington Post's Paul Farhi posted an opinion piece this week entitled "How Siri is ruining your cellphone service," in which he says that Apple's voice-powered assistant — a staple of the iPhone 4S, and presumably every iDevice going forward — is a "bandwidth guzzler" that's "flooding" our mobile networks with unprecedented data utilization, a trend that will ultimately saturate available spectrum. We should "prepare for higher cellphone bills," he says, or — perhaps looking to rile the defenders of net neutrality — "we could put some traffic cops on the beat to regulate our data demands and limit the traffic snarls and bottlenecks."
GigaOM's Stacey Higginbotham does an excellent job of debunking the piece, noting that Siri itself does not consume a lot of data — in fact, Ars Technica took a look at it a couple months ago, estimating that even heavy usage (10 to 15 Siri requests a day) would generate under 30MB of usage in a month. Even if you're on a 3GB data plan — the smallest reasonably-sized smartphone data plan that AT&T currently offers — that's not going to hurt your cap, and it's certainly not going to make much of a contribution to the nation's spectrum crisis. For that, we'll look toward Pandora, Netflix, Rdio, SlingPlayer... the list goes on. Siri is the least of our concerns. And what percentage of your Siri usage takes place on Wi-Fi, anyway, where it's a complete non-issue?
The basis for Farhi's article appears to be a single study from British research firm Arieso, which says that iPhone 4S users are "demanding twice as much data as iPhone 4 users and three times as much as iPhone 3G users." The company doesn't reveal its research methodology for the study in its press release, nor does it say that Siri is responsible for the alleged jump in data consumption — it appears Farhi is drawing that conclusion himself, since Siri perhaps the only feature specific to the 4S that's known to consume data directly.
We had a chance to look over Arieso's full report, which doesn't clarify the methodology at all. It simply says that it "addresses the recent data demands of over 1.1 million distinct subscribers over a single, 24-hour weekday in a Tier-1 UMTS market with a mixture of urban and suburban morphologies." Here's the list of devices Arieso looked at in that one day, all of which it says had over 1,000 active subscribers:

Arieso doesn't reveal what single country it studied — something that you'd clearly consider when you're analyzing the behaviors of wireless subscribers, since plans and plan structures vary widely from country to country — but we can safely say this isn't the United States; the Samsung Galaxy Ace, Sony Ericsson Xperia X10 Mini Pro, and Nokia N800 (presumably Arieso meant the N8, or perhaps the N900) wouldn't register a blip. And the entire study needs to be called into question, anyway: why is the BlackBerry Curve consuming 12 percent more download data and 94 percent more upload data than the BlackBerry Storm 2? Perhaps more damningly, why is the Galaxy S downloading more than the Galaxy S II?
On a fundamental level, Farhi's root concern is sound: data consumption by smartphone users continues to grow by leaps and bounds, and we need to do something about it. But Siri isn't the enemy — it's not even on the radar.


There are 76 Comments. Add yours.
What if you use Siri a lot…like a LOT? I can see it taking up a good amount of data.
Posted on Jan 27, 2012 | 10:23 PM EST reply Recommend Flag actions
Read the Ars Technica article that was linked in the story.
Posted on Jan 27, 2012 | 10:32 PM EST reply Recommend (9) Flag actions
Just by the small bit about it in this article, you can see it would not matter. Chris said that even 10-15 Siri requests a day would only allot to 30mb per month.
If you’re looking for things that kill data caps, look way past Siri…
Posted on Jan 27, 2012 | 11:00 PM EST reply Recommend (7) Flag actions
If you were to use your entire 3GB of data with Siri, based on ars technica’s numbers, you would have to use Siri 47,619 times. Or, 1587 times a day.
Posted on Jan 27, 2012 | 11:28 PM EST reply Recommend (19) Flag actions
And you’d also be Raj Koothrappali.
Posted on Jan 28, 2012 | 4:47 AM EST reply Recommend (26) Flag actions
Oh shi—
Posted on Jan 28, 2012 | 7:49 AM EST reply Recommend Flag actions
Challenge accepted.
Posted on Jan 28, 2012 | 6:55 PM EST reply Recommend (1) Flag actions
Agreed. Use it too much and you’ll end up paying extra (like anything else).
This article is a big argument over something both obvious and minor.
Must be a slow news day.
Posted on Jan 28, 2012 | 10:14 PM EST reply Recommend (1) Flag actions
I use Siri 25.3 hours a day. Keep busting my cap every month.
Posted on Jan 27, 2012 | 10:32 PM EST reply Recommend (9) Flag actions
There are 24 hour hours in a day. It is impossible to have a 25.3 hour day. And when do you sleep?
Posted on Jan 28, 2012 | 12:02 AM EST reply Recommend Flag actions
Posted on Jan 28, 2012 | 12:26 AM EST reply Recommend (52) Flag actions
http://en.wikipedia.org/wiki/Satire
Posted on Jan 28, 2012 | 12:28 AM EST reply Recommend (10) Flag actions
Seriously?
Posted on Jan 28, 2012 | 7:12 AM EST reply Recommend (2) Flag actions
Well done sir!
Posted on Jan 30, 2012 | 12:52 AM EST reply Recommend Flag actions
Ah “Opinion” pieces. Also known as “people spouting off utter bullshit that most people take for its word under the protection that it’s their opinion”. I hate the major media outlets sometimes.
Posted on Jan 27, 2012 | 10:36 PM EST reply Recommend (2) Flag actions
?
Posted on Jan 27, 2012 | 10:37 PM EST reply Recommend Flag actions
Meh… I agree the Siri claim is pretty ridiculous, especially since Ars looked at it a couple of months ago, but it isn’t limited to the major media outlets, not by a long shot.
Posted on Jan 27, 2012 | 10:38 PM EST reply Recommend (1) Flag actions
I have Sprint so none of this matters…
Posted on Jan 27, 2012 | 10:45 PM EST reply Recommend (3) Flag actions
I’d strongly encourage you to stay engaged with spectrum policy news this year. Even customers on unlimited data plans (such as yourself) are subject to the laws of physics — at some point, the spectrum exhausts as it becomes saturated and you’re either dealing with slow service or data caps. Only by efficiently, quickly, and fairly distributing additional spectrum to carriers (including Sprint) will we be able to avoid that in the long term.
Posted on Jan 27, 2012 | 10:48 PM EST reply Recommend (13) Flag actions
I appreciate you replying to my comment Chris, but I was mostly poking fun at the fact that Siri doesn’t work 90% of the time on Sprint’s awful data network. Also, I don’t believe Sprint will have an unlimited plan forever.
Posted on Jan 27, 2012 | 11:15 PM EST reply Recommend (4) Flag actions
How could anyone ever get those points out of your original comment?
Posted on Jan 28, 2012 | 2:52 AM EST reply Recommend (11) Flag actions
The joke works for Sprint iPhone 4S users.
Posted on Jan 28, 2012 | 10:57 AM EST reply Recommend (2) Flag actions
LTE can’t come soon enough, just for the idea that people getting new smartphones on sprint come this fall won’t continue making sprints network worse and worse….
Once my contract is done I’m definitely looking into AT&T and T-Mobile.
Posted on Jan 28, 2012 | 1:09 PM EST reply Recommend Flag actions
Chris, could you become our lobbyist?
Posted on Jan 27, 2012 | 11:22 PM EST reply Recommend (12) Flag actions
Yes, because Sprint will NEVER get rid of unlimited data….
Posted on Jan 27, 2012 | 10:50 PM EST reply Recommend Flag actions
That’s their big selling point…So it’s not likely, at least for a long time.
Posted on Jan 28, 2012 | 12:17 AM EST reply Recommend (3) Flag actions
But it is 100% foolish to assume that they will never get rid of it, and for that reason you should be paying attention to things like this, even if you don’t think you’re effected by it.
Posted on Jan 28, 2012 | 2:45 AM EST reply Recommend (1) Flag actions
That sucks. 3G data on the iphone 4s on sprint SUCKS.
Posted on Jan 28, 2012 | 11:45 PM EST reply Recommend (1) Flag actions
Apple’s competitors don’t have Siri and are terrified. Hence this.
Posted on Jan 27, 2012 | 10:54 PM EST reply Recommend (1) Flag actions
What?
Posted on Jan 27, 2012 | 11:00 PM EST reply Recommend (6) Flag actions
sure…. because siri or any voice assistant the the main selling point of a smartPHONE /sarcasm
Posted on Jan 27, 2012 | 11:25 PM EST reply Recommend (4) Flag actions
What happens if they buy one ofthose many voice recognition specialists, like apple did, and hook it up with wolfram alpha and google? Yea, thats siri, just with a different name.
Expect Google to pull it off for Android in 2012.
Posted on Jan 28, 2012 | 4:06 AM EST reply Recommend Flag actions
If it’s so easy why can’t anyone else figure out how to do it?
Posted on Jan 29, 2012 | 2:48 AM EST reply Recommend (1) Flag actions
And yet, my Galaxy Nexus comes with Google’s Voice Actions and a pretty good voice dictation software. Granted, it wouldn’t tell me to take an umbrella with me if it’s raining, and it’s not as “advanced” as Siri in terms of natural language recognition,
Anyway Google announced they will have a Siri-like service up and running soon enough.
Posted on Jan 28, 2012 | 7:00 AM EST reply Recommend (1) Flag actions
It may not have natural language recognition,. but even natural language recognition is limited by how good the speech recognition is and Google’s is better than Apple’s by a long shot. Woz said so himself.
Posted on Jan 28, 2012 | 12:11 PM EST reply Recommend Flag actions
…and we all know Woz is always right every time….
Posted on Jan 28, 2012 | 11:47 PM EST reply Recommend (2) Flag actions
When was the last time Wozniak worked at Apple? Why do we care about that fat slob anyway?
Posted on Jan 29, 2012 | 10:03 AM EST reply Recommend (3) Flag actions
I respect the fact that Josh’s column in the Post obviously has no bearing on your calling out stuff by journos who write for them. Good work
Posted on Jan 27, 2012 | 11:07 PM EST reply Recommend (8) Flag actions
I was thinking the same thing. I just hope this dude doesn’t ask Josh to meet him by the flagpole at 3 pm.
Posted on Jan 28, 2012 | 8:20 AM EST via mobile reply Recommend Flag actions
Don’t get the reference. I’m English, so that might explain it :-)
Posted on Feb 01, 2012 | 8:11 PM EST reply Recommend Flag actions
I would imagine the real reason 4S owners are consuming more data is because most of them (especially at the time of the study) are early adopters, who are generally power users. When compared to the more widely adopted 4 the average data consumption would appear greater.
Posted on Jan 27, 2012 | 11:24 PM EST via mobile reply Recommend (5) Flag actions
Right. So Apple sold like 20 million iPhone 4S’s to just power users…
Posted on Jan 28, 2012 | 2:46 AM EST reply Recommend (1) Flag actions
He didn’t say that and you know it.
Posted on Jan 28, 2012 | 7:02 AM EST reply Recommend (6) Flag actions
He said most iPhone 4S users are early adopter, power users. Which is most certainly not the case.
Posted on Jan 29, 2012 | 2:11 PM EST reply Recommend Flag actions
Siri is useless. Thats why we have apps.
The day I use something like siri is the day when the voice sounds less like a robot
Posted on Jan 27, 2012 | 11:24 PM EST reply Recommend (1) Flag actions
That’s why I just turn the voice response off unless it’s up to my ear; I can simply read the responses and the process goes a lot faster.
It’s also a lot easier to do things while I’m leaving a lecture and need to schedule an appointment or a reminder for something.
But I mean yea, when I’m on break or have nothing of importance to do I never use it.
Posted on Jan 27, 2012 | 11:56 PM EST reply Recommend Flag actions
I see what you’re saying, and I use it very selectively, as and when, but I am impressed by the recognition. It even mostly understands my less-than-perfect accent in foreign languages that I use professionally – now THAT is impressive.
Posted on Jan 27, 2012 | 11:58 PM EST reply Recommend Flag actions
I actually find myself using the dictation feature most of the time. The little mic icon in the keyboard? Shocking how well that works. And it doesn’t cut me off mid-sentence like Siri does. :)
Posted on Jan 28, 2012 | 12:57 AM EST reply Recommend Flag actions
Yep, absolutely. Makes drafting e-mails faster, especially ones full of foreign accents!
Posted on Jan 28, 2012 | 4:07 AM EST reply Recommend (2) Flag actions
That’s amazing. So, you speak in a different language, using the best accent you can put together, and the dictation understands you? It types in French, or Spanish, or whatever it is you’re speaking?
Posted on Jan 28, 2012 | 10:34 AM EST reply Recommend Flag actions
I’ve used it to dictate one-line responses in the mail app in German. I’m English, and my accent isn’t amazing, so it’s DEFINATELY a nice surprise.
Posted on Feb 01, 2012 | 8:09 PM EST reply Recommend Flag actions
Siri is too slow for me.
And… if you have non-English names in your contact list… it sometimes gets confused.
so pretty much useless for me.
Posted on Jan 28, 2012 | 6:11 AM EST reply Recommend (1) Flag actions
Maybe that’s why there’s that “phonetic name” info tab on the Contacts app?
Posted on Jan 28, 2012 | 4:45 PM EST reply Recommend (3) Flag actions
Do you always speak in absolutes or just when Apple products are involved?
Posted on Jan 28, 2012 | 4:47 PM EST reply Recommend (1) Flag actions
I wonder how the usage compares to the WolframAlpha application since Siri is interfacing similarly on the back end.
Posted on Jan 27, 2012 | 11:55 PM EST reply Recommend Flag actions
Wow Peter farhi pretty much got his butt lit on fire. Good job.
Posted on Jan 28, 2012 | 12:53 AM EST via mobile reply Recommend (3) Flag actions
The biggest differences for iPhone 4 and iPhone 4S users are:
1) Early adopters use more data
2) When you have a new toy, you use it more
3) iPhone 4S users are all on iOS5 using iCloud (including backup feature) and iMessage to share photos. Many iPhone 4 users may still be on iOS 4 since they don’t get any OTA update alerts on iOS 4.
Anyway, Siri is great in a pinch for reminders and messaging and dictation, but there is far more potential than there is current functionality. Apple needs to really blow out the potential of his feature.
Posted on Jan 28, 2012 | 1:53 AM EST reply Recommend (1) Flag actions
1) How long can you use the “early adopter” argument when the iPhone 4S has been out for over 3 months now? And there have been 10’s of millions of iPhone 4S’s sold, hardly just “early adopters” buying them.
2) See #1
3) I’d be willing to bet a very large % of iPhone 4 users have updated to iOS5 by this point. Those still on iOS 4 are most definitely the minority.
Posted on Jan 28, 2012 | 2:48 AM EST reply Recommend Flag actions
1) We’re talking Apple selling volumes here, so yes, there can be 10 million early adopters. ¿how would you describe, otherwise, people who buy the much more expensive 4S instead of the relatively similarly specced, but much cheaper, iPhone 4, if not as “early adopters”?
3)Even if they’re a minority (BC2009 doesn’t say otherwise), that’s still a bigger number than iPhone 4S’s 0%, which is still BC2009’s point: some iPhone 4 users may still be running iOS4 and, without iCloud, their data consumption might be lower, which may reduce the average consumption of iPhone 4 users as a whole in comparison with the average data consumption of iPhone 4S, all of which have iCloud available.
Posted on Jan 28, 2012 | 7:15 AM EST reply Recommend Flag actions
There are no numbers to show how many people have each version of iOS. I work in cell phones and you would not believe the amount of people I see everyday who have older versions of iOS on their phones. People almost never plug their phones into their computer.
Also, his second point is what I believe is the main reason for the increased usage. Tons of iPhone 3G and 3GS users are upgrading and playing with all the new features the phone has.
Posted on Jan 28, 2012 | 4:43 PM EST via mobile reply Recommend Flag actions
1) I don’t know if its an early adopter “argument”, but given the fact that Apple sold the iPhone 4 in strong volumes even after 15 months (and beyond with the new 8GB model), I’m betting there are plenty of iPhone customers who have yet to upgrade to iPhone 4S, but will.
2) I for one use my iPhone 4S a whole lot more than iPhone 3GS after upgrading. The mere fact that the camera is so much better has me pulling it out of my pocket far more often. The mere speed of the device also makes it more delightful to use and there is fun stuff to show friends, especially with some of the apps that didn’t run on my old phone, but run on the 4S (like iMovie). So for me, somebody who bought it on October 15h, it is still a “new toy”.
3) Since the data usage numbers work on averages, the average iPhone 4S user is very likely to be using iCloud, iMessage and whatever new services iOS 5 offers. While many iPhone 4 users have upgraded, the lack of OTA updates in iOS 4 means that they would have had to remember to plug the phone into their computer to find out an upgrade was available. So many people don’t even bother so long as the phone keeps making calls, taking pictures, browsing the web, and sending email and text messages. I’m sure the iPhone 4 users who read The Verge have probably upgraded, but a good chunk of people may still be on iOS 4 and will bring the average data usage down since iCloud is more data intensive.
I think these theories on the increased data usage of iPhone 4S are more sound than “Siri did it” considering how little data Siri really uses.
Posted on Jan 28, 2012 | 6:50 PM EST reply Recommend Flag actions
One other theory….. the automatic download of purchased songs and apps may be contributing as well. On iOS 4, users had to plug into iTunes to sync their purchased songs. On iOS 5, they simply download in the background and are waiting for you when you hit the home button. This feature is also exclusive to iOS 5.
Posted on Jan 28, 2012 | 6:52 PM EST reply Recommend Flag actions
I have to agree with you. I noticed when i first got my iphone 4 that i used more data on the first month than the following months.
Posted on Jan 30, 2012 | 9:43 AM EST reply Recommend Flag actions
I believe the iPhone will become a more prevalent data hog as time goes by. I remember reading an article on engadget talking about text messages and how carriers are making hand over fist in the cost per message. If the masses are using iMessage instead of actual texts (which MANY people dont even realize the feature is automatically on), then data goes up- be it a little or a lot.
Then you add the iCloud of backing up your photos automatically. 8 MP photos may not be a huge file, but on the next iPhone with a 12MP camera (or whatever size and improvement to optics they make.) will take even more phantom data for larger photo files.
iTunes in the cloud will also kill data as more and more people move from bigger GB storage on the iPhone in favor of entry level phones. Being able to store music in the cloud and not “wasting space” on your phones memory will prove easy and efficient.
Even though those are features that a majority of the users dont use, they will sooner than later catch on to “easy.”
Im not saying other phones dont do this, Apple just makes it easier. So as they slowly switch users over to their services (Facetime [partial voice], iMessage{text}, App Store, iTunes, iBooks) from carrier services (voice, data connection, text).
Apple doesnt care how carriers charge for data because eventually the US will cover the land of the free with free wifi like Houston, Seattle and Denver do in their downtown areas.
Again, Android can do these same things, except its not packaged into the OS like iOS. So data will balloon in the coming decade and then, POP! WiFi draft ABCXYZ will cover bigger areas, for cheaper (read: free in large metro areas courtesy of the US), more efficient, data coverage.
OR I’m completely wrong. :)
Posted on Jan 28, 2012 | 2:45 AM EST reply Recommend Flag actions
Photo Stream and iCloud backup works only when connected to wifi
Posted on Jan 28, 2012 | 3:59 AM EST reply Recommend (1) Flag actions
iamtomwatson’s reply:
Photo Stream and iCloud backup works only when connected to wifi
--Your right, I over looked that!
Posted on Jan 28, 2012 | 5:09 PM EST reply Recommend Flag actions
I don’t want to start an Android vs. iOS feature piss contest, but i do want to clarify this:
Google Music, (for Music streaming from your online library)
Google Talk (for messaging)
Google+ (for automatically upload your photos/videos when taken, also messaging)
They’re all packaged within the OS, and are as easy to use as their iOS counterparts.
Posted on Jan 28, 2012 | 7:22 AM EST reply Recommend Flag actions
*Google Voice, for messsaging.
Google Talk is only really useful if your recipient is also on Google Talk or AOL.
Posted on Jan 28, 2012 | 11:02 AM EST reply Recommend Flag actions
These are still apps that you have to download on Android. And you have to opt-in to those services. Whereas in iOS, you have an AppleID that gives you access to the similar services right off the bat.
Posted on Jan 28, 2012 | 5:07 PM EST reply Recommend Flag actions
Faster data speeds tempt you to use your phone for more things. That’s why it’s sad when LTE has data caps.
Posted on Jan 28, 2012 | 2:48 AM EST reply Recommend Flag actions
I don’t have an iPhone 4S… yet, but isn’t there a way to track the usage more closely using an advanced router/firewall such as IPCop. Does Siri always send it’s requests to the same IP address and/or port that could be tracked. Assuming your going to be home all day, this might be a way to monitor it more closely to see what kind of bandwidth it’s using. Or, if you have a jailbroken device and have an app that can monitor IP address requests, maybe you could monitor it that way.
Posted on Jan 28, 2012 | 12:08 PM EST reply Recommend Flag actions
I use Siri very infrequently, but I have found that my average data usage has doubled on a monthly basis. I was obviously using the phone a lot for the first month or so, but my usage patterns are pretty much the same now as when I had my 4. I have to believe something else in the background is using data to cause this steep rise in data usage. iCloud?
Posted on Jan 28, 2012 | 12:43 PM EST reply Recommend Flag actions
Oh right, so it’s our fault now… >:-|
Posted on Jan 28, 2012 | 6:17 PM EST reply Recommend Flag actions
yupp
Posted on Jan 29, 2012 | 9:18 PM EST reply Recommend Flag actions
the fact is .. it is eating data.
Posted on Jan 28, 2012 | 8:54 PM EST reply Recommend Flag actions
He fails to to recognize that 4s users are early adopters and tech nerds who use more data regardless of what phone they use.
Posted on Jan 29, 2012 | 9:19 PM EST reply Recommend Flag actions
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