Failure to Startup

In the world of technology we see a lot of cool things pass through conventions, some of them will become top products, others will become vaporware. I will explore what makes the difference between vaporware and top product. There are three different places in which products either fail or succeed. The first of which is execution of stages of development. The next place in which startups can fail is that they may set the bar too high for themselves, which will cause them to be unable to reach those goals. The final portion in which a company can fail is the resistance to a new form of technology from larger, more influential companies. The influence of larger companies is the largest problem for startups in Silicon Valley.

Execution

When you begin to develop a product there are many things that you need to do. The first job that needs to get done is to sketch out your product, or user interface if you’re working in software. The next is to develop a prototype, something that either looks and feels like your product or actually works like your product, but has no moving parts. After this it becomes more difficult because you need investors to allow you to create real products to sell. In order to do this you need to convince them that this product is worth it. Kickstarter can come into play in the smaller scale products, but when you get into things that aim to change the face of an entire industry, like altering the cable industry, things become much more difficult.

High Hopes

Often startups will profess that they will create the ultimate phone with the ultimate specs. This leads people to think that it will either be an ultimate blank or, depending on how long they've been in the industry, the ultimate blank you'll never see. Far fetched specifications for a product makes it much more difficult to bring it to reality. The company must be realistic about the goals of the product as well as what they can accomplish. A great example of this is the Blade laptop from Razer. It seemed like such a promising idea to begin with, but the delays make it seems like it will never actually reach production. This is because the laptop had such ambitious specifications that it was not able to make it to production.

Power Struggle

Some very promising companies have been forced out of existence by more influential companies. The most well known example of this is the cable card industry, particularly Google TV. This product had such promise, but was crippled because the cable companies wouldn't allow them to overlay their high definition user interface onto the tv guide. This is the main reason that anyone would have bought the Google TV, but because they weren't even able to provide that the product failed. This kind of suppression of products will result in just as many failed products as the previous few.

Conclusion

This combination of three elements can result in a failed product, which has been so commonly named vaporware. The promise of a fantastic product that is often too good to be true. This Failure to Startup is often what can make conventions frustrating becuase you are able to see so many promising ideas, but very few of them will make it to the product line. The best example of good execution is the recently passed Steve Jobs. He may have been strange, rude, frustrating to work with, but he had the best mind in the business for recognizing the worth of things and had the keen instinct of when to execute on them.