Hey, who here loves Amazon? If you do or don't love/like/appreciate it can you tell me some reasons why?

I personally love it because of the free/cheap shipping that comes with being a prime member, their prices, customer service and also return policy. I can say i do about 90% of my online shopping on that site and a lot of my shopping period. I am a college student so getting things sent to me is pretty handy. I was just wondering what are all the various opinions of Amazon out there.