We suspected the UK launch of Netflix's streaming service was near when the app showed up on the PlayStation 3, and we've now received multiple reports that the service is in fact live for PS3 owners. It's priced at £5.99 per month with the first month free, and the app is now also appearing on UK-based Apple TVs — though it appears to not be active on that platform just yet.

According to The Guardian, the service is kicking things off with a number of new content deals in hand. Sony, Disney, Paramount, Channel 4, and ITV are said to be among the partners, joining the likes of Miramax and the BBC. In the first suggestions of a new ad blitz, readers have spotted ads for the UK service on IMDb, while Engadget notes that paid ads are now showing up in UK-based Google search results. The ad also appears when searching on Google Ireland, suggesting a tandem release, though no price is given there. XBox 360 and Wii owners don't have to worry about being left out of the party, either: the Google ads list support for those two gaming platforms as well.

Thanks to Jiggens83, Khalid, and Severin!

Netflix_uk_imdb_ad