Wow, you see the supply chain on that?

Releasing a non-retina new product line at this point... especially one that is supposedly to be pitched as a reading device? Other than the weight sounds like a bit inferior of an experience to the new iPad. So releasing a product designed to target a specific experience (reading?) but delivering a sub-par experience vs an existing product?

And I'll go there...

Sounds a lot less like the vision of a resolutionary (sorry) leader and a little more like a market share grabbing, supply-chain master of a manager.

Not mad about it, but no reality distortion field there - just reality. I think we may come to miss being asked to view the world through Pixar colored glasses...

Does this shift to a more traditional "business" approach at all tarnish your trust of the Apple brand or are you excited to see the potential for more aggressively priced products that reach beyond the "high-end" market?