Long before Facebook’s billion-dollar acquisition of photo sharing service Instagram, Hipstamatic was the original killer app for creative smartphone photography. Fast Company takes an in-depth look at how its trendsetting model was beaten to the social punch, with interviews of current and past employees painting a picture of indecision, lack of focus, and a fragmented organizational structure that left the company hamstrung. Following major layoffs in August, can a renewed concentration on its core product keep Hipstamatic relevant in the established photo app marketplace?