Surface "Now Open for Pre-Order - Buy now." ad spotted on AllThingsD

Just came across this ad on AllThingsD 5 minutes ago. I cant say Ive been spending tons of time looking for/at ads for the surface online. Does anyone know if this ad has been around for awhile.

Clicking the ad takes you to a Bing SERP for "surface microsoftstore".

http://www.microsoft.com/surface/en/us/default.aspx Still has the "Coming Soon" message, no way to pre-order from what I can tell. It is midnight in some parts of the country and officially the 16th, so maybe this has only started coming up the past few hours?

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