Did MS's long announced date for Surface give Apple and Google a target deadline??
Microsoft announced the Surface a few months ago and promised a holiday period release in key markets. Windows 8 has had a release date (of October 26th 2012) attached to it since I was a child in a nappy. Windows Phone 8 has been linked to the October last week release window ever since Christmas (and I mean when the whole Jesus Christ episode happened... not 2011!).
All this is a bit like giving Google and Apple a clear and obvious date as a massive bull's eye to come up with competing services, platforms or products I think. The fact that MS kept the tablet under wraps until they unveiled it themselves is reminiscent of the early iPhone era of Apple. No one had a clue about it and Joshua Topolsky was not even sure of whether he wanted to make it to this event or not. He wore a traditional Indian outfit the previous day and hopped on a plane the next day to see Surface, a tablet with a name which was stolen from MS's another product.
The MS Surface promo video aired right after their big keynote event.
Surface by Microsoft (via surface)
Why does MS have to reveal a date so early and let competitors come up with mini iPads, Nexus devices (which is quite rubbish going by LG's effort.. Hope there's more in store). iMacs and MacBook with Retina displays...? Don't you think it's a bit dim on their part?
I would suggest a time window of less than 2 months from launch to release of a new product and less than 2 weeks from launch to release of an updated product.
What do you guys think?
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