Hybrid Commercial (MS Advertising In General)

Guy walks in toting to friend his new Mac and iPad that cost him upwards of 1,600 dollars.

Friend says they just bought a Surface (or some other Hybrid), drops a few things Windows 8 does, and then detaches his tablet and walks away.

Guy looks dumbfounded.

Microsoft Surface.

Thank me later Microsoft. But seriously can we please get someone who knows what the hell they're doing to advertise for Windows 8, WP8, and the MS ecosystem?