Color.
Nokia's Advertisement criticized the lack of color of the iPhone and how color was stressed in the new Lumia's.
I find it hard to believe that Apple does not focus on color.
1. Case. If you want color, get a case. It'll add thickness, but chances are, it'll still be thinner than the 920. (Not that thickness is a bad thing).
2. Apple doesn't stress color? Seriously?
via img1.alfa.kz
via www.geek.com
And (Product) Red...
via gadgetmela.com
via www.apple.com
And even back to their iMacs and iBooks
via futurejunkie.com
I would say that Apple knows quite a bit about color.
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