Apple may have refreshed its Mac lineup and introduced a new iPad mini today, but that's not stopping Microsoft from promoting Windows 8. The software giant has just published four new ads today that will be shown globally. Advertising agency Crispin, Porter and Bogusky created the ads for Microsoft, with certain features localized in particular regions.

"We didn’t get too literal," says Rob Reilly of Crispin, Porter and Bogusky. "It’s not about landing features and scenarios." The latest round of ads follow on from Microsoft's initial Windows 8 ad that started airing in the US earlier this month. All the ads will go live in 42 countries, with additional print ads, online, and outdoor posters to form part of Microsoft's massive advertizing blitz.