SO What does Tim Cook do? Phil Schiller seems to control the company. Posted by coltsrock1fan on October 24, 2012 06:05 pm 4 I kind of thinking that Phil Schiller is the true CEO of Apple now Tim Cook. There are 4 Comments. Load 'Em Up. Show speed reading tips and settings Shortcuts to mastering the comment thread. Use wisely. C - Next Comment X - Mark as Read R - Reply Z - Mark Read & Next Shift + C - Previous Shift + A - Mark All Read Comment Settings Live comment alert: Hide it! Comments for this post are closed.