Anand Shimpi's take on Cars that Fly and Float
Anand Shimpi has an interesting take on Microsoft's positioning with Surface and Win8/RT
I believe Microsoft is on to something real here with the new Windows UI for tablets. This new OS feels ahead of the curve on major issues like multitasking, task switching and displaying multiple apps on the screen at the same time. I was always told that marketshare is lost and gained in periods of transition. Microsoft missed the first major transition to new ARM based smartphones and tablets, but it's perfectly positioned to ride the wave to notebook/tablet convergence. In fact, when it comes to figuring out how to merge those two platforms I don't believe Apple or Google have a reasonable solution at this point. In Apple's world the two are distinctly separate, while Google is arguably even worse off as it doesn't have a good notebook OS at this point (the verdict is still out on Chrome OS, as promising as the new Samsung Chromebook appears to be). It's unclear how big this convertible/hybrid market will grow, but I see real potential here. There are users who want an iPad and I don't believe Microsoft does anything to change their minds. The iPad and iOS remain a very polished, very accessible platform that is really optimized for content consumption and light productivity. For anyone who wanted more however, there's now an alternative: Windows RT.
He makes a very good case for a world with Cars that Fly and Float.