Pinterest users can now prove that they are who they say they are — or that they own the website they say they do, at least. The feature will be available to anyone in possession of a top-level domain (for example theverge.com) and is currently being rolled out to the photo sharing service's users.

Verified users will have a little checkmark next to the URL on their profile page, similar to how Twitter verifies accounts by marking the person's name. The feature differs, however, in that Pinterest allows you to request verification yourself rather than wait to be approached by the service. Pinterest recently stopped requiring invites to register new accounts, but the extra security may attract further notable personalities and brands to the service following high-profile page launches from the likes of President Obama.