Windows 8 has been released to retail! Sort of?

So I've been looking forward to today for months - Windows 8 is here!

But...(and yes it might be a small issue to most people) I can only seem to find upgrade editions of it for sale (Amazon UK).

Anyone got any news on the full retail version?

I - as a power user - hate the idea of an upgrade edition on my machine.

Cheers :)

Update: LINKS have been found: http://www.cclonline.com/product/93740/WN7-00403/Operating-Systems/Microsoft-Windows-8-64-bit-English-International-DVD-OEM/SFT0307/

or

http://www.scan.co.uk/shop/computer-hardware/all/software/microsoft-windows-8-oem