Windows 8 has been released to retail! Sort of?

So I've been looking forward to today for months - Windows 8 is here!

But...(and yes it might be a small issue to most people) I can only seem to find upgrade editions of it for sale (Amazon UK).

Anyone got any news on the full retail version?

I - as a power user - hate the idea of an upgrade edition on my machine.

Cheers :)

Update: LINKS have been found: