Nexus 4 Price (Off Google Play)

With the Nexus 4 unveiled today, I think I can safely say that most of us were pleasantly surprised by the low price ($299-$350) of the device, considering its high-end specs.

Before the Nexus 4 announcement, I was considering buying a Galaxy Nexus as the price falls, but with the low price of the Nexus 4 I am seriously considering it. However, I have one question: is the $299 price the price on the Google Play Store, and if so, what will the price approximately be off Google Play (I live a Belgium, a country that Google Play Devices does not deliver to) on sites such as Amazon?