Just as promised, Kickstarter has today officially launched in the UK. Eager creators and entrepreneurs are now able to submit their ideas to the crowdfunding site, with around 190 UK specific projects so far happily sitting alongside American alternatives. Projects can be filtered out by city too anyone looking for potential products can switch from London to Manchester, for example while UK-based projects will display the pound sterling symbol instead of the dollar.

"In the past launching a Kickstarter project for a UK based company meant you had quite a few hoops to jump through."

Brendan Dawes, British designer behind the Kickstarter-backed Red Pop, welcomes the arrival of Kickstarter in the UK. "Anything that makes it easier to bring your idea to the world is obviously a good thing," says Dawes in an email to The Verge. "In the past launching a Kickstarter project for a UK based company meant you had quite a few hoops to jump through."

Kickstarter doesn’t intend to stop with the UK either. In an interview with the BBC, co founder Yancey Strickler says that the company is "interested" in further expanding the site to other countries: "We're going to see how the UK launch goes and figure out the next moves from there." And with the site consistently attracting both humble and high profile projects, it only makes sense to cast the net even wider.