Nokia's Appellation

Posted by InterKnight on October 8, 2012 07:17 am 5

What is the reason behind the "Lumia" branding?

via cdn1.sbnation.com

Look at the above two phones, disregard everything you know about them and consider what they're trying to tell you?

Firstly you might notice two things (besides the two phones of course!):

1. Bright Colours
2. Mass (kg) and therefore weight (N)

- some people may notice other things first but for the reason of this discussion I'll keep it to what I believe is more prevalent in the design.

Brightness

Brightness is an attribute of visual perception in which a source appears to be radiating or reflecting light. In other words, brightness is the perception elicited by the luminance of a visual target.

Brightness

Brightness is therefore a subjective attribute/property of the object being observed.

Mass

Mass refers to the amount of matter an object. Mass is measured in kilograms (kg) and unlike weight (n) mass never changes.

For example, a person at the North Pole will have more weight but the same mass as a person standing in Sydney, as different forces are applied. 

Mass

Weight

The weight of an object is the force on the object due to gravity. Weight is measured in Newtons (n).

The reason an object feels 'heavy' when picked up is decided by it's Mass and Weight. Because the object is larger more force is applied by gravity (down, creating resistance to your hand).

Weight

From looking at the Lumia 920 and previous Lumia branded phone it's apparent that they are all focused their mass and colours to stand out to potential customers, along with striking design.

So is this what Nokia is trying to create with their brand? Mass, Weight and Brightness?

Mass in a product (although disputed) creates in my mind a sense of quality, and therefore assurance that no, that personal object that you just worked hard for is not going to break on the first drop (even though the more mass the object has the more weight is going to applied and therefore bigger impact). Colours are a way of letting people express themselves, something that most phones do not allow for consumers to do without the purchase of a case, which in itself is a massive market that needs to be innovated upon. Bright colours, as apparant in the Lumia branding stand out, allowing consumers to be drawn to the luminous Lumia (*cough*) and again, stand out from other phones. If this is the case I'm pretty impressed in Nokia, or who ever it was to draw this to the designers attention (or marketing department).

However, in reality it's more importantly my mind taking control after a first day back and start of a new Physics subject. Dealing with planets and taking into consideration their Brightness, Luminosity, Mass and Weight. Even though this is more likely the case I applaud Nokia for allowing my mind to be seduced into my Physics book and learning a few things there and here (A lot of stuff I didn't put into here, as this was mostly just to see what came from an idea and to learn). The point in this whole thing isn't really to make a strong point but rather see what other people think of the Lumia branding that Nokia is trying to create. And one which I believe they have already succeeded in.