What's actually wrong with HTC's stuff?

I'm not in the market for a new phone right now, but if I weren't going iPhone I'd sure as hell go for a One X or Evo LTE over an S3. What exactly is wrong with HTC's products that's leading to this quarter over quarter loss? And not just in nerd-terms like rabble rabble bootloader rabble rabble microSD; that's like if a significant population of people didn't buy a car because it didn't have a mechanically locking trunk. Can someone comment on their overall experience with these phones?