After Polygon, where next?

Not sure if this is the right place to ask this, but the launch of Polygon ("It's a website") got me wondering - what other industry can Vox Media get involved in to bring together intelligent commentary, in-depth reviews, and fantastic website design in the way its done for The Verge and Polygon?

My first thoughts came to Films and TV. Of course there are some HUGE websites out there already, but I've started daydreaming about a new one that brings together the best minds and reviewers from the industry (e.g. Drew McWeeny and Alan Sepinwall from HitFix or Garth Franklin from Dark Horizons to name merely a couple I regularly read, although some new and upcoming talent would also be great) all wound up in an modern and easy-on-the-eye package.

What does everyone else think? Which other industries could do with a bit of The Verge/Polygon treatment?