"We really believe in being mobile first, and almost mobile only," Path founder Dave Morin told The Verge. "The use cases are just entirely different." This is part of the reason Path has been afraid, or perhaps apprehensive, about scaling up to larger form factors you might not have with you all the time — because that's what make Path updates special to its three million users: they're statuses and pictures from friends, not links to BuzzFeed articles.
But today, the company is launching Path for iPad, both a larger version of Path and a wholly new way to view updates from friends. Like many iPad apps, Path for iPad is focused on consumption. Its new mosaic landscape view shows pictures, videos, album arts, and maps from friends — but only from today, and only the "most interesting stuff," Morin says. Swipe sideways to see the previous day's worth of updates in mosaic view. "We didn't want to create a scaled up version of Path," Morin says. "We wanted to create unique and exclusive features for the iPad."
"The iPad is the future of the personal computer," Morin claims, yet he's years late to the party
Except in portrait view, you are essentially getting a scaled up version of Path, with your feed on the right, and your friends and notifications on the left. Path's trademark "chooser" is also here, which lets you post what music you're listening to, who you're hanging with, or what you're eating. The portrait view is meant to lend itself well to the iPad mini, which launches tomorrow and seems to have inspired Path's new form factor, to some extent. "The iPad is the future of the personal computer," Morin claims, yet he's years late to the party.
Now that Path has adapted itself to larger screens, is the next step letting you post updates from a computer? "The web is a very different workflow, because you're clicking from link to link," Morin says with conviction. "It's not something we're remotely thinking about, but if we did, we'd have to think pretty hard about it." The company has iterated quickly, but has taken it very slowly moving to other platforms. "Doing three platforms alone is pretty hard," Morin says, who had to hire some new talent to supplement his iPhone app team. Yet, Path for iPad only took a month or two to build, he says. Path's slow, steady, and meticulous pace seems to have lent to its sleeper success, but only time will tell if the company's stubbornness to spread to new platforms will pay off big or leave Path in the past.