Windows phone word of mouth
Walking through the mall today I was going to a popup ms store. While walking by the verizon wireless kiosk I overheard a woman ask for a windows phone. They politely replied that they won't have them until thanksgiving... When she walked away I heard the verizon guy turn to his buddy and say "everyone is asking for the windows phone dude! What's up with that?"
Later on after checking out the surface I heard a couple who pushing a stroller say to one another "yeah that surface is hot. Ima check that out at the Microsoft store". I was surprised by the fact that they knew about it and we're excited by it.
Microsoft is doing something right.