Since the inception of social media, it has completely changed the way in which celebrities interact with their fans. The New York Times spoke with founder Oliver Luckett of theAudience, a rising company that stealth manages social media accounts on behalf of celebrities like Charlize Theron, Hugh Jackman, and Usher. The company claims to approve all postings with celebrities first, and aims to post "great content" at the optimal time to capture the attention of millions.

While the service isn't without controversy — studios don't think that they should have to pay actors who use the service more just to have access to their fans — others, like British comedian Russell Brand, say that they couldn't manage their social media identities properly otherwise. To read more on theAudience, check out the full article at the source link below.