Nexus 4 page now displaying "SOLD OUT" (UK)

The Nexus 4 purchase page in the UK has changed yet again. Google are now confirming that they have sold out of the first batch of 8Gb and 16Gb devices.

"We are out of inventory. Please check back soon."

Personally I found the purchasing experience in the UK terrible. I experienced all the errors and basket-erasing that many other potential customers saw. Despite being within the 15 minute or so window of availability in the UK I was unable to complete an order. The lack of information and inability to reserve or pre-order is ridiculous. The launch as a whole was incompetent in my eyes. At least now we have a confirmation (although it only appears every ten refreshes or so) that they have indeed sold out.