As Sony continues the push to bring its NEX cameras to casual and professional photographers alike, the company's Australian division has launched a series of viral videos that blatantly mock so-called DSLR "experts." The ads target the impracticality of prosumer cameras for recreational use, despite the fact that Sony supplies its own line of professional-grade cameras. While it's true that DSLRs may not be ideal for every situation, Sony's decision to go after a market segment that the company itself sells to makes the quirky campaign that much more bizarre.