GTA:SA targeted? and Double Standards?

Today I read a great article on Kotaku about an interview with the co-founder of Rockstar Games, Dan Houser.

He said that the Hot Coffee Mod in Grand Theft Auto: San Andres was an attack to video games itself.

"We never felt that we were being attacked for the content, we were being attacked for the medium, which felt a little unfair," Houser said. "If all of this stuff had been put into a book or a movie, people wouldn't have blinked an eye." [article]

Considering it was in 2005, it was understandable that parents had some problems with their kids seeing these stuff, especially when back then they can't fix the problem with just a simple patch. But for some reason, the authorities became aware, the media picked it up, and it ended up with such a big mess, and lawsuits were filed.

Do you think the situation became way too over hyped? And why would parents allow their children to play video games like GTA in the first place?

Parents knows the dangers of the internet for their kids and they monitor them, so how come they turn a blind eye on the content that their children play?

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After reading a lot of comments on the same article, people brought up how the rating system from tv shows and movies are so much looser compared to video game ratings? I know that each of the types has their own organization that ranks them.

But lets consider a movie like the new 007 movie, Skyfall

It has a PG-13, which has scenes of violence and sexuality, nudity.

And then there is a game like Black Ops 2, where it has Blood, gore, violence, strong language which makes it a Mature rated game.

In comparison, Skyfall would be rated R in video games term, or in movie terms BLOPS2 would have a Teen rating.

What is your take in the our media's rating system? Is it fair?