Nexus 4 pricing outside Google Play! :'(

I'm from India usually I don't get excited about Nexus devices as they won't be up for sale here in India.

But I got excited when I came across this news

and even more excited when Google announced the pricing of Nexus 4 & I'm fully convinced to get one next month but then I came across these articles &

LG might be planning to sell Nexus 4 at €599 outside Google Play :'(

"Reports are coming from several European countries that LG might not be planning to sell the new Nexus 4 as cheap as Google is selling it in Google Play" WTF LG?