Nexus 4 pricing outside Google Play! :'(

I'm from India usually I don't get excited about Nexus devices as they won't be up for sale here in India.

But I got excited when I came across this news

http://www.mobileburn.com/20717/news/lg-executive-prematurely-confirms-nexus-4-ahead-of-press-event

and even more excited when Google announced the pricing of Nexus 4 & I'm fully convinced to get one next month but then I came across these articles

http://thenextweb.com/google/2012/11/03/spanish-phone-retailer-suspends-plan-to-stock-the-nexus-4-as-lg-hikes-its-retail-price/ &

http://androidos.in/2012/11/nexus-4-might-not-be-sold-as-cheap-as-we-hoped-outside-google-play/

LG might be planning to sell Nexus 4 at €599 outside Google Play :'(

"Reports are coming from several European countries that LG might not be planning to sell the new Nexus 4 as cheap as Google is selling it in Google Play" WTF LG?