Google Now vs the average customer.

Google Now is pretty good. Still needs a sports update for college games, but still really nice.

But how about the average customer? How will it benefit them?

I say this because, many of the advantages of Google Now are tied to enabling your web history. How many average customers will know to do this? Somehow Google is going to have to get the message out there that to enjoy other various aspects of Google Now, that the user needs to do this.

Who agrees? What should Google do to help out the Average Joe?