"People don't want tablets , they want iPads"
Updated Article with better English.
iPad started in 2010 with solid $499 price point for base model and now that point is moved to $399 since new iPad (3rd gen) launched.(iPad Mini is $329 which can also be treated as base price point for an iPad)
A remarkable thing is , other tablets are cutting prices to compete with iPad , since beginning , while iPad is going normally , like it was going from start.
iPad Mini already got a good start , with favorable reviews and Strong Eco-system created by 9.7-inch iPads.
2013 is a month away , iPad still having very strong sales and maintaining good momentum despite of heavy competition.
All This brings to a point :
People are not interested Surfaces or Tabs ,But they are expecting easy-to-use devices , with great collection of apps and top notch performance for doing day-to-day tasks
A proof is , Customer Satisfaction rate of iPad (and also Fire which is very close to iPad)
Kindle's model is slightly different but somewhat same as iPad , Fire offers great content from amazon like Apple offers for iPad through iTunes/Appstore and Nexus 7 has Playstore.
Nexus 7 and Fire additionally follow race to the bottom strategy.We have to wait and see how they will compete Vs iPad Mini (which doesn't undercut price or sell at low margin).
This leaves out Surface RT , which has poor sales (maybe because its 1st gen device ? but iPad in 2010 sold like hotcakes).Pro will compete with Ultrabooks and MBA rather than iPad.
iPad has been doing things exactly what people have expected it to do , Now it has vastly improved in hardware and software , So doing everything on iPad is simply better than before.
Removing numbers from iPad naming is clearly indicating that Apple want people to simply refer it as an "iPad" (which is also reason for no major change in design , except at bottom for new connector)
We haven't seen iPad Mini and iPad 4 sales numbers.
If Apple sticks to 6 month cycle for iPads , 2013 will clearly be the year of iPad like 2010 , 2011 and 2012.